Head-to-head comparisons — a winner for each buying situation
Every matchup names a winner for each buying situation — picked for a specific type of agent or team, never a vague "it depends." Every verdict is checked against our methodology first: true first-year cost, routing depth, exit risk, and scenario fit — built from each vendor's official pricing pages and help-center documentation. We have not yet tested these CRMs in logged-in accounts; each review says exactly what its verdict rests on today.
Still deciding? Compare the six core CRMs side by side → — pricing, IDX website, lead routing, dialer, setup fees, and contracts — plus a summary of the other 12 platforms we review.
Head-to-head matchups
Follow Up Boss vs BoldTrail (kvCORE)
- Best for
- FUB for portal-lead teams with published per-login pricing; BoldTrail for brokerages consolidating IDX + CRM + ops on a quote.
- Starting price
- FUB from $58/login/mo annual · BoldTrail quote-only
- IDX
- FUB via integrations · BoldTrail included in Platform story
- Watch out
- Older "FUB vs kvCORE" searches map here — BoldTrail is the current product family
Real Geeks vs Wise Agent
- Best for
- Wise Agent for the cheapest published CRM bill; Real Geeks for IDX + CRM in one published bundle with a term.
- Starting price
- Wise Agent $49/mo · Real Geeks $399/mo + $500 setup
- Contract
- Wise Agent 30 days' notice · Real Geeks 6- or 12-month
- Watch out
- Don't buy Real Geeks if you already love your website — the IDX site is the core of the bundle
Follow Up Boss vs Lofty
- Best for
- FUB for teams buying portal leads; Lofty for agents who want an IDX site, CRM, and paid ads from one platform.
- Starting price
- FUB from $58/login/mo (annual — 12-month term) · $69/login/mo (monthly) · Lofty quote-only
- Contract
- FUB no contract on monthly billing · Lofty confirm on the demo call
- Watch out
- Lofty's AI Sales Agent is a $60/mo add-on on a 200-lead running quota — not a monthly refill — confirm in writing what it covers (re-verified October 2, 2026)
Lofty vs BoldTrail
- Best for
- Lofty for agents who want site + ads + AI follow-up from one vendor; BoldTrail for brokerages consolidating CRM, marketing, and back-office ops.
- Starting price
- Both quote-only — neither publishes plan prices
- Contract
- Both confirmed on the demo call
- Watch out
- BoldTrail BackOffice and Recruit are separate product lines — confirm what's in your quote
Sierra vs BoldTrail
- Best for
- Sierra for brokerages that want the website as the brand with a price they can model (≈$899.95/mo covers 30 users on annual prepay, assuming published monthly extra-user rates hold); BoldTrail for brokerages consolidating on one negotiated platform.
- Starting price
- Sierra from $299.95/mo (annual, 1 user) · BoldTrail quote-only
- Contract
- Sierra 12-month agreement · BoldTrail confirm on the demo call
- Watch out
- Sierra's "user" is a paid login — no free TC/admin seat on the pricing page, so size the plan for logins, not agents · BoldTrail is quote-only, get every line itemized in writing
Follow Up Boss vs Top Producer
- Best for
- FUB for portal-lead teams and public per-login pricing; Top Producer for MLS market reports and published Pro / Teams bundles.
- Starting price
- FUB from $58/login/mo annual · Top Producer Pro $179/user/mo
- Contract
- FUB no contract on monthly · Top Producer term on order form, then month-to-month
- Watch out
- Top Producer setup/activation fees are never refundable per Terms — get them on the order form
Wise Agent vs IXACT Contact
- Best for
- Wise Agent for the flat $49/mo shared-login budget; IXACT for sphere keep-in-touch with real per-member seats.
- Starting price
- Wise Agent $49/mo · IXACT $55/mo or $561/yr
- Contract
- Both cancel-friendly (Wise Agent 30 days' notice · IXACT any time with written notice)
- Watch out
- Wise Agent's flat rate is one shared login — buy individual logins if you need a per-agent trail
Brivity vs Wise Agent
- Best for
- Wise Agent on pure CRM price; Brivity when CRM + IDX + transactions in one platform from $299/mo is worth the gap.
- Starting price
- Brivity from $299/mo · Wise Agent $49/mo
- Contract
- Both month-to-month / no long public term
- Watch out
- Brivity team plans are still quote-only — don't assume the solo floor scales
BoldTrail vs BoomTown
- Best for
- BoldTrail for new IRE-stack buys; BoomTown only with a written migration plan — standalone BoomTown is being folded into BoldTrail.
- Starting price
- Both quote-only
- Published fees
- BoomTown extra users $35/user · ad fee 15%
- Watch out
- Never reuse a BoomTown quote as a BoldTrail price
CINC vs Follow Up Boss
- Best for
- FUB for transparent portal CRM pricing; CINC for ads-into-IDX lead-gen stacks on a demo quote.
- Starting price
- CINC quote-only · FUB from $58/login/mo annual
- Published add-ons
- CINC dialer $75/mo · AI from $200/mo
- Watch out
- Separate ad spend from software when you compare CINC to a CRM-only bill
Agent Legend vs Wise Agent
- Best for
- Wise Agent as the budget CRM; Agent Legend as AI nurture beside a CRM — not a replacement.
- Starting price
- Agent Legend $199/mo + $299 activation · Wise Agent $49/mo
- Contract
- Agent Legend Starter month-to-month · Grow/Pro 12-month · Wise Agent 30 days' notice
- Watch out
- Budgeting Agent Legend without a CRM undercounts the real bill
Market Leader vs CINC
- Best for
- Market Leader Teams for a published $329/mo team flat; CINC for ads-into-IDX stacks on a demo quote.
- Starting price
- Market Leader Teams $329/mo · CINC plans quote-only
- Published add-ons
- CINC dialer $75/mo · AI from $200/mo
- Watch out
- Market Leader Professional and CINC Solo are both quote-only
Propertybase vs Follow Up Boss
- Best for
- FUB for portal-lead teams; Propertybase for Salesforce brokerage buyers from $89/user/mo.
- Starting price
- Propertybase from $89/user/mo · FUB from $58/login/mo annual
- Stack
- Salesforce-native vs purpose-built portal CRM
- Watch out
- Propertybase is not a $50 solo CRM even though the floor is published
Lone Wolf Relationships vs Wise Agent
- Best for
- Wise Agent for a published price; Relationships for Lone Wolf / LionDesk continuity on a quote.
- Starting price
- Relationships quote-only · Wise Agent $49/mo
- Texting
- EZ Texting add-on (unpriced) · WiseText $11/mo + registration
- Watch out
- LionDesk is gone — do not shop historical LionDesk prices
MoxiWorks vs BoldTrail
- Best for
- Both quote-only brokerage platforms — choose by stack and demo checklist, not sticker.
- Starting price
- Both quote-only
- Who buys
- MoxiWorks RISE brokerage-only · BoldTrail brokerage/multi-office demo
- Watch out
- Agents cannot purchase RISE directly on the official FAQ
GoHighLevel matchups
Affiliate disclosure: we may earn a commission if you buy through links on these pages; the buttons are disabled placeholders today. HighLevel (GoHighLevel) is a marketing-automation platform for custom pipelines — not a purpose-built realtor CRM with native MLS/IDX.
GoHighLevel vs Follow Up Boss
- Best for
- Follow Up Boss for portal-lead teams; GoHighLevel to build custom automation on a flat plan with unlimited users.
- Starting price
- HighLevel $97/mo flat · FUB from $58/login/mo annual
- Setup
- HighLevel you build it · FUB realtor defaults
- Watch out
- HighLevel texting needs A2P 10DLC registration plus usage fees; no native IDX found
GoHighLevel vs Lofty
- Best for
- Lofty for an IDX site and AI in one realtor suite; GoHighLevel for public flat pricing and a build-it-yourself stack.
- Starting price
- HighLevel $97/mo · Lofty quote-only
- IDX
- Lofty included (confirm market) · HighLevel not found natively
- Watch out
- Lofty price needs a quote; HighLevel adds usage fees
GoHighLevel vs BoldTrail (kvCORE)
- Best for
- BoldTrail (kvCORE's successor) for brokerage suites; GoHighLevel for teams building a custom marketing stack.
- Starting price
- HighLevel $97/mo · BoldTrail quote-only
- Back office
- BoldTrail separate product lines · HighLevel none on the feature list
- Watch out
- BoldTrail BackOffice is sold separately
GoHighLevel vs Real Geeks
- Best for
- Real Geeks for an IDX website plus CRM bundle; GoHighLevel for the lowest plan cost and custom builds.
- Starting price
- HighLevel $97/mo · Real Geeks $399/mo + $500 setup
- IDX
- Real Geeks included · HighLevel separate vendor
- Watch out
- Real Geeks is a 6- or 12-month term; HighLevel auto-renews and is non-refundable
19 head-to-heads published across all 18 CRMs we cover. The side-by-side table covers the six core CRMs and summarizes the rest; more matchups publish as facts are verified.