Real estate CRM reviews with real costs and fine print

Every review is built on the vendor's own published facts — pricing where it's public, quote-only terms where it isn't — not a sales demo. Logged-in backend testing is pending, and each review's top line stamps what was verified, on which official site, and when — explicit testing-status statements are rolling out to each review (the Follow Up Boss review already has one); until a review carries one, treat its verdict as built on vendor-official sources rather than a logged-in backend. One verdict per review — decided by evidence, not commissions.

Not sure where to start? Pick your scenario first — one winner per scenario, then read the deep review.

CRM reviews

• Follow Up Boss review — best CRM for portal-lead teams, from $58/login/mo on annual billing ($69/login/mo on monthly billing — no contract on monthly; +$39/login/mo for the Calling dialer on Grow ($33/login/mo on annual), included on Pro and Platform). Pricing verified October 4, 2026.
• Real Geeks review — the IDX website + CRM bundle. Platform $399/mo + $10/mo per MLS board feed + $500 setup (2 CRM users included); optional lead packages $299–$599/mo; 6- or 12-month commitment (no month-to-month option). Pricing verified October 4, 2026.
• Sierra Interactive review — premium IDX websites with a built-in CRM, from $299.95/mo on annual billing ($359.95/mo on monthly billing), 1 user, plus a one-time $500 setup fee on monthly billing (annual prepay has no setup fee); 12-month agreement required. Pricing verified October 7, 2026.
• Wise Agent review — $49/mo flat for up to 5 members on one shared login ($499/yr if you pay annually), month-to-month with no contract — canceling needs 30 days' notice by email (official Terms of Service), the budget pick. One team caveat: the shared login gives no per-agent permissions or lead-activity trail — individual logins run $20/mo each. Pricing verified October 5, 2026.
• Lofty review — IDX website + paid ads + CRM in one platform. Quote-only buyer's guide (no public plan pricing — the plans page shows "Request Pricing" only, re-verified October 5, 2026; one concrete price is public: the AI Sales Agent add-on at $60/mo for a 200-lead running quota (not a monthly refill), verified October 2, 2026).
• BoldTrail review — BoldTrail (kvCORE's successor): IDX website, CRM, and marketing in one platform — built for brokerages and multi-office teams rather than solo agents (back office is the separate BoldTrail BackOffice product line, not part of the core platform). Quote-only buyer's guide (no public pricing — /pricing/ still shows a demo request form with no prices listed, re-verified October 5, 2026).

Also covered (lead platforms & CRMs agents ask about)

These 12 are outside the six-CRM core compare table. Each has a full review with facts verified on official vendor pages as of October 9, 2026.

• CINC review — lead-gen ads (Google/Facebook buyer & seller) into a CINC-hosted IDX + CRM. Plan prices quote-only; Dialer 3 lines for $75/mo; CINC AI from $200/mo.
• BoomTown review — Launch/Core/Grow/Advance quote-only; extra users $35/user; ad management fee 15% of spend. Still sold on boomtownroi.com; Inside Real Estate is phasing the standalone product into BoldTrail (kvCORE's successor).
• Ylopo review — AI text/voice follow-up + lead gen; Solo / Growing Team / Complete quote-only, priced by database size not seats.
• Top Producer review — Pro $179/user/mo; Pro Teams 5 $399/mo; Pro + Leads from $479/mo. Initial term on the order form, then month-to-month with 15 days' notice.
• IXACT Contact review — $55/mo or $46.75/mo annual ($561/yr); no contract; 14-day trial; sphere and e-newsletter CRM.
• Brivity review — from $299/mo for solo agents (up to 2 users); team plans quote-only; no contract, month-to-month.
• Market Leader review — Teams $329/mo for up to 10 users; Professional quote-only.
• Agent Legend review — AI nurture from $199/mo (250 contacts); not a full CRM replacement.
• MoxiWorks review — RISE brokerage-purchased AI CRM + marketing; quote-only; agents cannot buy direct.
• Propertybase review — Salesforce-native CRM from $89/user/mo (Force.com included).
• Lone Wolf Relationships review — LionDesk successor; free trial; plan prices quote-only; EZ Texting add-on.
• GoHighLevel review — is GoHighLevel good for realtors? Marketing-automation platform (not a native IDX/MLS CRM); Starter $97/mo unlimited users + usage fees; Real Estate Agent Snapshot; no native MLS/IDX found.

How a CRM makes this list

A CRM makes this list when it clears all four of these bars — that's the whole filter, with nothing hidden:

• Verified price or honest blank. Every price is checked against the vendor's own official page and stamped with the verification date; where the vendor publishes no price (Lofty, BoldTrail), the review says quote-only and never invents one.
• Real-estate-specific. Every product here is built for agents, teams, or brokerages — not a generic CRM relabeled for real estate.
• One evidence-based verdict per review. Each review picks a winner for a specific buying situation, decided by our methodology — vendor-published pricing and help-center documentation, true first-year cost, lead-routing depth, exit risk. Logged-in account testing hasn't happened yet.
• Re-verified on a schedule. Prices are rechecked against official sources; when a vendor changes pricing or terms, the review changes with it. A new CRM joins this list only once it clears the same bars.