CINC vs Follow Up Boss: Lead-Gen Stack or Portal CRM?
Follow Up Boss wins teams that already buy portal leads and need a transparent CRM bill. CINC wins teams that want the vendor to run Google/Facebook buyer-seller ads into a hosted IDX + CRM — knowing the platform price is quote-only.
Contenders: CINC vs Follow Up Boss · Demo links below are disabled placeholders for now — no commission is being earned. They never change the verdict. Disclosure.
The short answer
Pick Follow Up Boss if portal leads are already your pipeline and you want published per-login pricing ($69/login/mo monthly · $58/login/mo annual) plus routing built for speed-to-lead.
Pick CINC if you want lead-gen ads + hosted IDX + CRM from one vendor and can run a demo quote. Plan prices are Request Pricing; published add-ons include Dialer 3 lines at $75/mo and CINC AI from $200/mo.
See Follow Up Boss plans → Book a CINC demo →
Affiliate disclosure: placeholders only. Disclosure →.
Quick verdict
| Field | CINC | Follow Up Boss |
|---|---|---|
| Starting price | Quote-only (Solo–Select) | From $58/login/mo annual |
| Published add-ons | Dialer $75/mo · AI from $200/mo | Dialer $39/login/mo on Grow |
| IDX | CINC-hosted | Via integrations |
| Lead source focus | Vendor-run Google/Facebook ads | Portal + 200+ sources into FUB |
| Contract | Not on pricing page — ask | No contract on monthly billing |
| Best for | Ads-to-CRM all-in-one | Portal-lead CRM |
Scenario winner: FUB for transparent CRM + portal routing; CINC for ads-led acquisition stacks. (CINC review · FUB review).
Who should pick which
Pick Follow Up Boss if: you already buy leads and need the CRM bill predictable.
Pick CINC if: ad spend + CRM + IDX in one relationship matters more than a public price list.
Hybrid many teams run: CINC (or similar) for acquisition and FUB for working leads — only if the quote and integrations support it; confirm dual-tool cost explicitly.
Side-by-side
| Field | CINC | Follow Up Boss |
|---|---|---|
| Solo CRM math you can do today | Not disclosed | Grow annual / monthly published |
| Dialer (published) | $75/mo for 3 lines | $39/login/mo on Grow |
| Setup | Quote-only | None published |
Final recommendation
Follow Up Boss when you can separate lead buy from CRM. CINC when the buy is “run my ads into your IDX/CRM” — get ad spend, management fees, dialer, AI, term, and setup as separate lines on the quote.
See Follow Up Boss plans → Book a CINC demo →
What others say
What the trade press and independent reviewers say, paraphrased and linked with dates. We don’t republish star ratings or scores, and we have no scoring system of our own. Where an outside source’s prices differ from the vendor’s own pricing page, our numbers follow the vendor page. How we choose sources.
CINC: CINC Reviews: A Seasoned Real Estate Pro’s Insightful Perspective (opens in a new tab)
The Close · Sean Moudry · Jun 25, 2025Independent review
A 28-year agent-reviewer likes the hyper-local IDX sites, the dedicated ad and account manager, and seller-lead tools. He cautions that the cost structure suits teams and top producers more than newer solo agents, that ROI takes time, and that the AI assistant costs extra. The review quotes starting prices that CINC’s own pricing page doesn’t publish, so we don’t repeat them.
Accessed Oct 9, 2026.
Follow Up Boss: Zillow’s Follow Up Boss privacy policy changes spark industry debate (opens in a new tab)
HousingWire · Brooklee Han · Oct 31, 2025Trade press
Covers a new FUB privacy policy (effective November 15, 2025) that adds a ‘mutual customer data’ category for contacts who also have their own Zillow account. Some coaches quoted in the piece told agents to keep their sphere in a different CRM. Zillow says it will not hand an agent’s contacts to other Premier or Flex agents and ties the change to its Zillow Pro suite.
“The only time shared data comes into play is when that contact independently has their own relationship with Zillow” — Zillow’s FAQ, as quoted by HousingWire
Accessed Oct 9, 2026.
FAQ
Can I compare CINC's monthly to FUB Grow?
Only after a CINC quote — public pages do not give a plan dollar. Always separate ad spend from software when you compare.
Does FUB replace CINC's ads?
No. FUB is the CRM/routing layer; lead generation is separate.
See them in action
Demo links are affiliate placeholders until real URLs are provided.