Follow Up Boss vs Lofty
Portal leads and speed-to-lead point to Follow Up Boss; one vendor for the IDX website, CRM, and ads points to Lofty.
Read the Follow Up Boss vs Lofty matchup →Independent CRM reviews for US real estate agents
The right real estate CRM for your seat — solo, team, or brokerage.
18 real estate CRMs and lead platforms reviewed. Our six-CRM core shortlist — Follow Up Boss, Lofty, BoldTrail (kvCORE's successor), Real Geeks, Wise Agent, and Sierra Interactive — is priced at the headcount you'd really run them with; 12 more platforms have their own reviews and cost pages.
Vendor-verified prices (latest re-check November 8, 2026) · no scores · no paid placement.
Find your CRM in three taps
We'll name the one or two that fit from all 18 CRMs we cover — and when a price is quote-only we say "quote needed" instead of guessing.
1Who's on the account?
2The one thing it must do well?
3And the budget?
Your matches
Follow Up Boss
Best for: Teams buying portal leads (Zillow, Realtor.com) that need speed-to-lead and automated follow-up sequences ("action plans")
From $69/login/mo on monthly billing ($58/login/mo on annual billing)
Lofty
Best for: Teams that want AI on first-touch follow-up — IDX site, paid ads, and the AI Sales Agent add-on working leads for you
Quote only — 4 official plans (Agent, Team, Broker, Enterprise); no public plan prices
BoldTrail (kvCORE's successor)
Best for: Brokerages and multi-office teams — quote the BoldTrail Platform (BackOffice, Recruit, and Streams are separate product lines)
Quote only — several product lines (Platform, BackOffice, Recruit, Streams); no public prices
Real Geeks
Best for: Solo agents and small teams — IDX website + CRM in one bundle, with fixed-price lead packages
$399/mo Platform (2 users incl.) + $500 one-time setup; extra users cost extra; lead packages sold separately
Wise Agent
Best for: Solo agents on a tight budget who need follow-up, drip campaigns, and transaction management
From $49/mo or $499/yr — flat rate (not per agent); up to 5 members share one login
Sierra Interactive
Best for: Teams and brokerages that choose a CRM for its website — premium IDX sites with a capable CRM attached
From $299.95/mo on annual billing ($359.95/mo on monthly billing), 1 user
Also worth a look (outside our core shortlist — only what the vendor's own pages state)
CINC
Verified: CINC-hosted IDX website and a CINC AI add-on (from $200/mo) are listed on the official pricing page; plan prices are quote-only.
BoomTown
Verified: IDX site on every package per the official comparison page; plan prices are quote-only and the platform is being folded into BoldTrail.
Ylopo
Verified: Branded home-search website and AI text on every plan per the official pricing page; priced by database size and quote-only.
Top Producer
Verified: Built-in transaction management and MLS market reports; IDX search on the website add-on is not verified, so it is not offered for the IDX question.
IXACT Contact
Verified: Agent website included; IDX listings are the optional IDX Broker Core add-on. Broker Program is call-for-pricing.
Brivity
Verified: IDX website and transaction management on the plans page; team and 25+ plans are quote-only; month-to-month.
Market Leader
Verified: Teams page lists lead-generating websites with MLS listings; Professional for Agents (solo) is consultative and quote-only, so it is not shown as a solo match.
Agent Legend
Verified: AI lead scoring and SMS/email/ringless nurture; it is a nurture layer on top of your CRM, not a replacement.
MoxiWorks
Verified: RISE is an AI-powered marketing + CRM suite sold at brokerage level only - agents cannot buy it directly; no public prices.
Propertybase
Verified: Salesforce-native CRM that the official landing page says manages leads, listings, transactions and commissions; from $89/user/mo.
Lone Wolf Relationships
Verified: Follow-up CRM with a free trial and no published plan prices; no need we ask about is verified on the public page, so it is never auto-recommended.
HighLevel (GoHighLevel)
Verified: Not offered by the picker: HighLevel is a marketing-automation platform without verified IDX or realtor lead routing. See the scenario for marketing automation and custom pipelines.
No clean match among the 18 CRMs we cover — and we won't force one.
For a team or brokerage, none of the 18 CRMs we cover publishes an IDX website bundle under $100/mo (solo agents: see the IXACT Contact match). (Wise Agent builds IDX sites, but whether the build is included in its base price is not yet verified.) The cheapest website-first option with published pricing is Sierra Interactive: From $299.95/mo on annual billing ($359.95/mo on monthly billing), 1 user. Sierra review
A starting point, not a verdict — confirm prices on the vendor's site before you buy.
Compare for your situation
A solo agent, a five-person team, and a brokerage compare on different things. Pick your seat — the pick and the table columns change with it. Each table lists all 18 CRMs we cover: our core shortlist first, then the 12 more platforms. Every cell comes from the vendor's official pages — quote-only vendors say so.
One agent, maybe a part-time assistant later. Your business runs on sphere, referrals, and open-house follow-up.
Solo pick
Best for a solo agent: Wise Agent
Why it fits — One flat rate covers the CRM, drip campaigns, and transaction management — no per-login meter running while you build your book.
Watch out — No dialer in the base price — and texting is the separate WiseText add-on, which carries its own $80 registration.
Read the Wise Agent review
Also consider: Real Geeks (website + CRM in one bundle) · Follow Up Boss (if you buy portal leads every month)
Solo agent — what year one costs and what you're signing
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Wise AgentSolo pick
- Year-1 cost, 1 agent
- $499/yr on annual prepay ($588/yr month-to-month)
- IDX website
- Custom-built IDX websites (Wise Agent builds it for you); confirm MLS coverage and whether the build is included in $49/mo
- Contract
- No term · 30 days' notice to cancel
-
- Year-1 cost, 1 agent
- $696/yr on annual billing ($828/yr month-to-month; excl. optional dialer)
- IDX website
- Via integrations (no native IDX website)
- Contract
- No contract on monthly · 12-month term on annual
-
- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- Included — MLS-connected IDX website; confirm your market is covered on the demo call
- Contract
- Not disclosed — confirm on demo
- More platforms we cover — “Not disclosed” means the vendor doesn't publish it
-
- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- CINC-hosted IDX website that CINC's ad team drives traffic to; runs separately from any website you already have and is managed by CINC (official pricing FAQ)
- Contract
- Not yet verified — ask for the order form
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- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- IDX site + agent subdomain(s) on every package (official product comparison page)
- Contract
- Contract term not published
-
- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- Branded home-search website on every plan (official pricing page)
- Contract
- Not disclosed — ask on the demo
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- Year-1 cost, 1 agent
- $2,148 at $179/mo (billing cycle not stated on the pricing page)
- IDX website
- Website add-on $35 per user/month; IDX listing search on it not yet verified
- Contract
- Term on order form · 15 days' notice
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- Year-1 cost, 1 agent
- $561/yr billed annually ($660/yr month-to-month)
- IDX website
- Agent website included; IDX listings are the optional IDX Broker Core add-on, $50/mo + $69 one-time setup
- Contract
- No contract · cancel any time
-
- Year-1 cost, 1 agent
- $3,588/yr at the $299/mo starting price
- IDX website
- Customizable IDX website on every plan; agent subdomain sites from Small Team up (official plans page)
- Contract
- No contract · month-to-month
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- Year-1 cost, 1 agent
- Not disclosed — Professional is quote-only
- IDX website
- Customizable lead-generating websites with MLS listings — team and individual agent sites on Teams (official Teams page)
- Contract
- Not disclosed — ask on consultation
-
- Year-1 cost, 1 agent
- $2,687 at Starter ($199×12 + $299 activation) if you stay month-to-month with no overage
- IDX website
- None native — CRM/nurture layer that connects to your CRM (official FAQ: activation covers connecting your CRM)
- Contract
- Starter month-to-month · Grow/Pro 12-month
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- Year-1 cost, 1 agent
- Not disclosed — quote-only (and not sold direct to solo agents)
- IDX website
- Websites named in the broader MoxiWorks platform marketing; confirm what is inside your RISE brokerage quote
- Contract
- Not disclosed — brokerage quote
-
- Year-1 cost, 1 agent
- $1,068/yr at $89/user/mo (12 × $89) if that published floor is your only line item
- IDX website
- Listings management marketed; IDX website as a separate product not spelled out on the landing page — confirm on demo
- Contract
- Not disclosed — ask on demo
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BoldTrail (kvCORE's successor)
- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- Included — IDX website; confirm your market is covered on the demo call
- Contract
- Not disclosed — confirm on demo
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- Year-1 cost, 1 agent
- Not disclosed — quote-only
- IDX website
- None native on the Relationships page — CRM/follow-up layer; websites are separate Lone Wolf products
- Contract
- Not disclosed — ask before you buy
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- Year-1 cost, 1 agent
- $1,164/yr month-to-month ($970/yr billed annually) on Starter, plus usage fees (SMS, email, phone numbers, A2P registration, AI)
- IDX website
- Not found - no native MLS/IDX listing search on the official pricing, feature or help pages we read; any IDX/MLS display would be a third-party app or custom build
- Contract
- Monthly or annual, auto-renews · 14-day trial · no refunds
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- Year-1 cost, 1 agent
- $5,408 first year ($399/mo + $10 IDX feed per MLS board + $500 setup)
- IDX website
- Included — Real Geeks IDX website; feeds $10/board/mo
- Contract
- 6- or 12-month term · no month-to-month
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- Year-1 cost, 1 agent
- $3,599/yr on annual billing ($4,819.40/yr monthly, incl. $500 setup)
- IDX website
- Included — premium IDX website; 1 MLS feed included, $25/mo per extra feed
- Contract
- 12-month term (either billing cycle)
- Year-1 cost uses the annual-billing rate first (brackets show the month-to-month figure or the math behind the total) and includes one-time setup fees where the vendor charges them. Optional dialer add-ons are not included — check each CRM's dialer line in the full comparison table.
- Before you buy: ask your broker which CRM the brokerage already provides. Paying for a second CRM on top of a brokerage-supplied one is the most common way solo agents pay twice.
A team lead plus four agents (or ISAs, admins, a TC — every one of them needs a login). You buy portal leads and lose deals when nobody calls back fast.
Team pick
Best for a 5-person team: Follow Up Boss
Why it fits — Portal-lead teams live on speed-to-lead — round-robin and first-to-claim routing gets every new lead to an agent fast, and Action Plans keep the follow-up running.
Watch out — No native IDX website — and per-login + dialer pricing scales steeply as the team grows.
Read the Follow Up Boss review
Also consider: Sierra Interactive (when the website is the lead engine) · Lofty (AI on first-touch follow-up)
5-person team — year-one cost at 5 logins, routing, and setup
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Follow Up BossTeam pick
- Year-1 cost, 5 logins
- $3,480/yr on annual billing ($4,140/yr month-to-month; excl. optional dialer)
- Lead routing
- Advanced — round-robin, first-to-claim, ZIP-code and price-range rules
- Setup fee
- None published (not the same as a verified $0 — hands-on migration help starts on Pro)
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Yes — advanced routing on all plans; rules not published, confirm on the demo call
- Setup fee
- Unknown — not published; confirm on the demo call
- More platforms we cover — “Not disclosed” means the vendor doesn't publish it
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Lead routing listed on every plan — Basic on Solo, Advanced on the larger plans (official pricing page)
- Setup fee
- Not disclosed — quote-only
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Lead routing on every package; agent accountability and lead matching listed (official product comparison page)
- Setup fee
- Setup fee(s) charged on the first invoice — amount not disclosed (official billing FAQ)
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Team routing, roles and reporting from the Growing Team plan (official pricing page)
- Setup fee
- Not disclosed — terms and onboarding are covered on the demo (official pricing FAQ)
-
- Year-1 cost, 5 logins
- $4,788 at $399/mo (Pro Teams 5)
- Lead routing
- Not yet verified — FiveStreet ($25 per user/month) is sold as the lead-management add-on for teams and brokers
- Setup fee
- Not shown on the pricing page; the terms say setup and activation fees are never refundable
-
- Year-1 cost, 5 logins
- $1,948.20/yr billed annually ($2,292/yr month-to-month) — leader + 4 members
- Lead routing
- Not yet verified
- Setup fee
- None on the CRM; $69 one-time setup only if you add IDX
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Lead ponds from Small Team (5 users); advanced lead routing on the 10-user plan and up (official plans page)
- Setup fee
- Not yet verified — not mentioned on the plans page or FAQ
-
- Year-1 cost, 5 logins
- $3,948/yr at Teams $329/mo (up to 10 users — covers a 5-user team at the published Teams rate)
- Lead routing
- Customizable lead routing on Teams (official Teams page)
- Setup fee
- Not disclosed on the Teams or Professional product pages we checked
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- Year-1 cost, 5 logins
- Same as solo on Grow/Professional — unlimited seats on those tiers; cost is contact volume, not seats
- Lead routing
- AI lead scoring (Lily) prioritizes who to contact; not a portal round-robin desk
- Setup fee
- $299 Starter · $499 Grow/Professional (one-time activation fee on official pricing page)
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- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Relationship/CRM workflows and high-intent signals marketed on RISE; brokerage-configured
- Setup fee
- Not disclosed — brokerage quote
-
- Year-1 cost, 5 logins
- $5,340/yr at 5 × $89/user/mo (before any setup or Salesforce extras beyond Force.com)
- Lead routing
- Lead capture, routing, and auto-matching to listings (official landing page)
- Setup fee
- Not disclosed on the landing page we checked
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BoldTrail (kvCORE's successor)
- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Yes — included; routing rules not published, confirm on the demo call
- Setup fee
- Unknown — not published; confirm on the demo call
-
- Year-1 cost, 5 logins
- Not disclosed — quote-only
- Lead routing
- Contact, task and opportunity tracking; lead distribution depth Not yet verified on the public page
- Setup fee
- Not disclosed on the product page we checked
-
- Year-1 cost, 5 logins
- Same $1,164/yr ($970 annual) - users are unlimited on every plan - plus usage fees; no per-seat charge
- Lead routing
- Not yet verified - no realtor lead-routing rules (round robin, ponds) described on the pages we read; workflows can assign tasks and update pipelines per the official help center
- Setup fee
- None listed on the pricing page; optional Advanced Account Setup is $1,000 (done-with-you setup service, official HighLevel Pricing Guide)
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- Year-1 cost, 5 logins
- $6,308 first year ($474/mo + $10 IDX feed per MLS board + $500 setup)
- Lead routing
- Yes — assignment, direct routing, geographic round-robin, lead ponds
- Setup fee
- $500 one-time setup fee
-
- Year-1 cost, 5 logins
- $499/yr on annual prepay ($588/yr month-to-month)
- Lead routing
- Lead assignment, distribution and tracking; lead rules auto-route new leads
- Setup fee
- None on the base CRM (the WiseText SMS add-on has its own $80 registration)
-
- Year-1 cost, 5 logins
- $7,199/yr on annual billing ($9,199.40/yr monthly, incl. $500 setup)
- Lead routing
- Yes — rule-based (source, tag, buyer/seller, location, price range); auto-assign rotation, claim-with-timeout, instant call, first-to-claim, lead pond
- Setup fee
- $0 on annual prepay; $500 one-time on monthly billing
- 5-login figures assume five paid users on the plan a 5-person team would normally buy. Real Geeks includes 2 users and adds the other 3 at its extra-user rate; Sierra is priced on Growth (5 users included) — Essential plus extra users can come in lower, see the full table.
- Wise Agent's flat rate covers up to 5 members on one shared login, so the team figure equals the solo figure — but a shared login can't show who touched which lead. Budget individual logins if accountability matters.
Next: The team lead's CRM guide: seats, routing, lead ponds →
Multiple teams or offices, recruiting, and a back office that has to reconcile commissions. You'll negotiate, so you need to know what to ask.
Brokerage pick
Best for a brokerage: BoldTrail (kvCORE's successor)
Why it fits — One negotiated quote can cover the IDX site, CRM, marketing, and back office across multiple offices.
Watch out — Quote-only — and BackOffice is sold separately, so confirm exactly what's included in your quote.
Read the BoldTrail (kvCORE's successor) review
Also consider: Sierra Interactive (website-first brokerages with published pricing) · Lofty (has an official Broker plan)
Brokerage — how pricing scales, brokerage fit, and contract
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BoldTrail (kvCORE's successor)Brokerage pick
- How pricing scales
- Not disclosed — quote-only (pricing depends on account size and products included)
- Brokerage fit
- Purpose-built for brokerages; BackOffice and Recruit are separate product lines
- Contract
- Not disclosed — confirm on demo
-
- How pricing scales
- $69/login/mo monthly ($58 annual); Platform $1,000/mo covers 30 logins
- Brokerage fit
- Platform plan covers 30 logins
- Contract
- No contract on monthly · 12-month term on annual
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- How pricing scales
- Not disclosed — quote-only; 4 official plans: Agent, Team, Broker, Enterprise
- Brokerage fit
- Lofty Broker is the official brokerage plan
- Contract
- Not disclosed — confirm on demo
- More platforms we cover — “Not disclosed” means the vendor doesn't publish it
-
- How pricing scales
- Select plan for 50+ users — quote-only
- Brokerage fit
- Select plan (50+ users) listed; price not published
- Contract
- Not yet verified — ask for the order form
-
- How pricing scales
- Advance package — quote-only
- Brokerage fit
- Advance package described as an enterprise platform for market expansion; price not published
- Contract
- Contract term not published
-
- How pricing scales
- Priced by database size, not seats — quote-only
- Brokerage fit
- No brokerage tier named; Complete plan is the largest
- Contract
- Not disclosed — ask on the demo
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- How pricing scales
- Pro Teams 25: $1,199/mo for up to 25 users
- Brokerage fit
- Team bundles up to 25 users; no brokerage tier published
- Contract
- Term on order form · 15 days' notice
-
- How pricing scales
- Broker Program — call for pricing
- Brokerage fit
- Broker Program (branded version for all agents) — pricing by phone only
- Contract
- No contract · cancel any time
-
- How pricing scales
- 25+ user plan — quote-only
- Brokerage fit
- 25+ user plan includes recruiting (Recruiter.ai); price not published
- Contract
- No contract · month-to-month
-
- How pricing scales
- Business Suite / larger — custom (third-party names; confirm on demo)
- Brokerage fit
- Teams caps at 10 users on the published page — larger orgs need a custom quote
- Contract
- Not disclosed — ask on consultation
-
- How pricing scales
- Enterprise custom contact volume
- Brokerage fit
- Unlimited seats from Grow up — priced by nurtured contacts, not seats
- Contract
- Starter month-to-month · Grow/Pro 12-month
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- How pricing scales
- Designed for brokerage purchase — quote-only
- Brokerage fit
- Primary buyer is the brokerage; agents get access through their broker
- Contract
- Not disclosed — brokerage quote
-
- How pricing scales
- Multi-office / 200+ agents marketed; quote for packaging beyond the $89 floor
- Brokerage fit
- Built for brokerage scale on Salesforce infrastructure
- Contract
- Not disclosed — ask on demo
-
- How pricing scales
- Enterprise plans for MLSs & associations — contact sales
- Brokerage fit
- Fits Lone Wolf Foundation / suite buyers; stand-alone Relationships also marketed
- Contract
- Not disclosed — ask before you buy
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- How pricing scales
- Not marketed as a brokerage platform; unlimited users on every plan, but no brokerage back-office, agent-recruiting or commission tools on the official feature list
- Brokerage fit
- Possible for a brokerage marketing stack you build yourself; not a transaction or back-office system
- Contract
- Monthly or annual, auto-renews · 14-day trial · no refunds
-
- How pricing scales
- $399/mo + $500 setup; 2 users incl., extra users tiered
- Brokerage fit
- No brokerage tier published — built for solo agents and small teams
- Contract
- 6- or 12-month term · no month-to-month
-
- How pricing scales
- $49/mo flat — not priced per member
- Brokerage fit
- No brokerage tier published — shared-login model (up to 5 members)
- Contract
- No term · 30 days' notice to cancel
-
- How pricing scales
- Starter $299.95/mo (1 user) → Growth $599.95/mo (5 users), annual billing
- Brokerage fit
- Teams and brokerages that choose a CRM for its website
- Contract
- 12-month term (either billing cycle)
- Two of the three brokerage-grade platforms are quote-only. Get the quote in writing with the term length, the setup fee, per-agent add-ons, and the exit terms — and date it, because demo quotes expire.
Next: The broker-owner's CRM guide: back office, recruiting, quote questions →
Core shortlist (six), one line each
Full table: dialer, setup, contract →-
Read review: Follow Up Boss
Follow Up Boss
Best for: Teams buying portal leads (Zillow, Realtor.com) that need speed-to-lead and automated follow-up sequences ("action plans")
Price: From $69/login/mo on monthly billing ($58/login/mo on annual billing) · Contract: No contract on monthly · 12-month term on annual
-
Read review: Lofty
Lofty (formerly Chime)
Best for: Teams that want AI on first-touch follow-up — IDX site, paid ads, and the AI Sales Agent add-on working leads for you
Price: Quote only — 4 official plans (Agent, Team, Broker, Enterprise); no public plan prices · Contract: Not disclosed — confirm on demo
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Read review: BoldTrail (kvCORE's successor)
BoldTrail (kvCORE's successor)
Best for: Brokerages and multi-office teams — quote the BoldTrail Platform (BackOffice, Recruit, and Streams are separate product lines)
Price: Quote only — several product lines (Platform, BackOffice, Recruit, Streams); no public prices · Contract: Not disclosed — confirm on demo
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Read review: Real Geeks
Real Geeks
Best for: Solo agents and small teams — IDX website + CRM in one bundle, with fixed-price lead packages
Price: $399/mo Platform (2 users incl.) + $500 one-time setup; extra users cost extra; lead packages sold separately · Contract: 6- or 12-month term · no month-to-month
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Read review: Wise Agent
Wise Agent
Best for: Solo agents on a tight budget who need follow-up, drip campaigns, and transaction management
Price: From $49/mo or $499/yr — flat rate (not per agent); up to 5 members share one login · Contract: No term · 30 days' notice to cancel
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Read review: Sierra Interactive
Sierra Interactive
Best for: Teams and brokerages that choose a CRM for its website — premium IDX sites with a capable CRM attached
Price: From $299.95/mo on annual billing ($359.95/mo on monthly billing), 1 user · Contract: 12-month term (either billing cycle)
12 more platforms we cover
All 18 reviews →Lead-gen platforms, brokerage suites, and budget CRMs agents ask about. Each has a full review and a cost page built from the vendor's own published facts; they sit outside the core comparison table because not every column is verified side by side yet.
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CINC
Best for: Agents and teams who want a vendor to run Google and Facebook buyer/seller lead ads into a ready-made CRM
Price: Not disclosed — quote-only (Solo, Ramp, Pro, Select plans all say Request Pricing); Dialer add-on 3 lines for $75/mo; CINC AI from $200/mo · Contract: Not yet verified — ask for the order form
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BoomTown
Best for: Existing BoomTown teams planning their move to BoldTrail (kvCORE's successor) — new buyers should evaluate BoldTrail directly
Price: Not disclosed — quote-only (Launch, Core, Grow, Advance packages); extra users $35/user per the billing FAQ · Contract: Contract term not published
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Ylopo
Best for: Teams with a large existing database who want AI text/voice to re-engage it and work new leads — priced by database size, not seats
Price: Not disclosed — quote-only (Solo, Growing Team, Complete plans; priced by database size, not seats) · Contract: Not disclosed — ask on the demo
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Top Producer
Best for: Agents who want a CRM with MLS-data market reports and a published price, and teams of up to 5, 10 or 25 that like a flat team bundle
Price: Pro $179/user/mo; Pro Teams 5 $399/mo (up to 5 users); Pro + Leads from $479/mo; Pro + Farming from $599/mo · Contract: Term on order form · 15 days' notice
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IXACT Contact
Best for: Solo agents whose business is sphere and past-client referrals and who want the monthly e-newsletter done for them
Price: $55/mo monthly or $46.75/mo billed annually ($561/yr); team members $34/mo ($28.90 annual) · Contract: No contract · cancel any time
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Brivity
Best for: Small and growing teams that want CRM, IDX site and transaction management in one month-to-month platform
Price: From $299/mo for solo agents (Solo Agent plan, up to 2 users); team plans quote-only; month-to-month, no contract · Contract: No contract · month-to-month
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Market Leader
Best for: Small teams that want a published flat rate for up to 10 users with shared CRM, websites and marketing
Price: Teams $329/mo (up to 10 users); Professional for Agents — consultative/quote-only · Contract: Not disclosed — ask on consultation
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Agent Legend
Best for: Agents and teams with an existing database who want AI-scored SMS/email/ringless nurture with published contact-based pricing
Price: Starter $199/mo (250 contacts, month-to-month); Grow $299/mo; Professional $499/mo; activation $299–$499 · Contract: Starter month-to-month · Grow/Pro 12-month
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MoxiWorks
Best for: Brokerages (and their agents) that want a native-AI marketing + CRM suite purchased at the brokerage level
Price: Not disclosed — quote-only; RISE purchased at the brokerage level only · Contract: Not disclosed — brokerage quote
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Propertybase
Best for: Brokerages that want a Salesforce-native real estate CRM with a published per-user floor and Lone Wolf Authentisign built in
Price: From $89/user/mo (Force.com licence included); brokerage-scale Salesforce CRM · Contract: Not disclosed — ask on demo
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Lone Wolf Relationships
Best for: Agents and teams already in the Lone Wolf stack (or migrating from LionDesk) who want a follow-up CRM with AI email and optional texting
Price: Not disclosed — quote-only; free trial; EZ Texting is a paid add-on · Contract: Not disclosed — ask before you buy
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HighLevel (GoHighLevel)
Best for: Agents and teams who want to build their own marketing automation, funnels and custom pipelines in one tool, and are comfortable doing the setup (or paying someone to)
Price: $97/mo Starter (3 sub-accounts, unlimited contacts and users), $297/mo Unlimited, $497/mo Pro; SMS, email, phone and AI are usage-based extras · Contract: Monthly or annual, auto-renews · 14-day trial · no refunds
Head-to-heads published
19 head-to-heads are live (three shown here) — with real first-year cost math where vendors publish prices, plus what we could verify about leaving each one. More matchups land as the evidence comes in.
Lofty vs BoldTrail
Two quote-only platforms — Lofty's IDX + ads + AI follow-up against BoldTrail's multi-office brokerage operating system.
Read the Lofty vs BoldTrail matchup →Sierra vs BoldTrail
Sierra's published pricing lets you budget the year before the demo; BoldTrail folds CRM, marketing, and back office into one negotiated quote.
Read the Sierra vs BoldTrail matchup →Latest signals
Posted only when something actually changes — a price move, a vendor announcement, or one thing worth doing today.
Vendor move
Lofty CEO: token costs made its AI sales agent unprofitable at times
In an Inman interview (Oct 2, 2026), Lofty CEO Joe Chen said token costs (the per-use computing charges for running the AI on each conversation) have, in some cases, made Lofty's AI sales agent unprofitable to run — while betting cheaper tokens arrive in time. Evaluating Lofty? Ask the demo rep how the $60/mo AI add-on is metered when usage spikes. In the same piece, Rechat's CEO predicted proptech pricing moves from per-seat fees to pay-per-completed-work — every cost breakdown on this site is still per-seat, so watch for that shift.
Vendor move
Lofty named Inman's "Official AI Partner of Real Estate"
Bannered on lofty.com at the time. Expect a bigger AI-sales-agent push this quarter — if you're evaluating Lofty, ask the demo rep exactly which AI features are included vs. paid add-ons.
Vendor move
BoldTrail's four products, clarified
BoldTrail's own FAQ lists the portfolio as BoldTrail, BackOffice, Recruit, and Streams — Marketplace is the add-on tools catalog, not a product line. If a rep quotes you a bundle, ask which of the four your quote actually covers.
Tip
Run a 10-minute speed-to-lead audit
Send a test lead into your CRM at 9pm and time how long until it's assigned. Over 5 minutes? Your routing rules — not your lead source — are the leak. Fix round-robin or first-to-claim before spending another dollar on leads.
Which of these CRMs are agents searching for?
Google Trends · US · 12 months ending Oct 4, 2026, relative (peak = 100)
- Follow Up Boss
- 75
- Wise Agent*
- 30
- BoldTrail
- 24
- Sierra Interactive
- 12
- Real Geeks
- 9
- Lofty
- 8
*"Wise Agent" also matches unrelated meanings, so part of its volume may not be CRM-related. Search interest measures attention, not user base or quality. How we built this →
Last updated October 10, 2026. Prices are re-checked against the vendors' official pricing and help-center pages — see how we verify.