Find the right CRM for how you actually get leads.
Independent reviews of Follow Up Boss, Lofty, BoldTrail (formerly kvCORE), Real Geeks, Wise Agent, and Sierra Interactive — priced, configured, and costed the way you would actually run them. Backend tests in progress.
Updated September 2026 · 6 CRMs tracked · Pricing checked against vendor pages
Which agent are you?
Pick your situation. We route you to the one CRM that fits — not a list of ten.
Solo agent
Under $50/mo for the CRM itself (Wise Agent is $49/mo flat — social, SMS, and the dialer are paid add-ons). You need contacts, drip campaigns, and deals — not a 40-person command center.
Start with: Wise Agent
Why Wise Agent →Team buying portal leads
Zillow / Realtor.com leads every day. Speed-to-lead and routing decide your ROI.
Start with: Follow Up Boss
Why Follow Up Boss →Website + CRM + ads in one
You want one platform for the site, the IDX, the ads, and the follow-up. No public pricing — Lofty only quotes on a demo call, so get the quote before you compare totals.
Start with: Lofty
Why Lofty →Brokerage / multi-office
Many agents, one system. Compliance, reporting, and back office matter.
Start with: BoldTrail (formerly kvCORE)
Why BoldTrail (formerly kvCORE) →Compare real estate CRMs
Only the fields that change a buying decision. Prices checked against vendor pages.
| CRM | Best for | From | IDX website | Lead routing | Contract |
|---|---|---|---|---|---|
| Follow Up Boss The CRM for teams that live on lead volume. |
Teams buying portal leads (Zillow, Realtor.com) that need speed-to-lead and drip campaigns that actually run | $69/user/mo | Via integrations (no native IDX website) | Advanced — round-robin, first-to-claim, price/ZIP rules | No contract; 14-day free trial; cancel anytime. Prices + tax where applicable. |
| Lofty Website, IDX, ads, and AI follow-up in one platform. |
Teams that want website + CRM + ads and AI follow-up in one system | Quote only* | Included — MLS-connected IDX website; markets/feeds bundled not published — confirm your market is covered (and any extra-market fees) on the demo | Lead routing on team plans (per third-party reviews) | Unknown — verify on demo |
| BoldTrail (formerly kvCORE) The all-in-one platform for brokerages and teams. |
Brokerages and multi-office teams that want CRM, IDX, marketing, and back office in one platform | Quote only* | Included — IDX website with MLS integration; markets/feeds bundled not published — confirm your market is covered (and any extra-market fees) on the demo | Yes — team lead routing and automation | Unknown — verify on demo |
| Real Geeks Website, IDX, and CRM bundled for solo agents and small teams. |
Solo agents and small teams that want website + CRM + PPC in one bundle | From $399/mo (2 users incl.) | Included — Real Geeks IDX website; markets/feeds bundled not published — confirm your market is covered (and any extra-market fees) on the demo | Yes — lead assignment, direct routing to a specific agent, geographic round-robin; lead ponds for shared team pools | 6- or 12-month term (shown on Conquer); billing starts 14 days after signup |
| Wise Agent Budget-friendly CRM with transaction management for solo agents. |
Solo agents on a tight budget who need contacts, drip campaigns, and transaction management | $49/mo flat | Custom-built IDX websites (done-for-you service) — confirm your market's MLS is supported on the demo, and get clear on whether the site build is included in the $49/mo or billed separately | Lead assignment, distribution and tracking; lead rules auto-route new leads | No contract; 14-day free trial; cancel anytime without penalties |
| Sierra Interactive Premium IDX websites with a built-in CRM for teams and brokerages. |
Teams and brokerages that want a premium website + CRM platform | From $299.95/mo (annual, 1 user) | 1 MLS feed included; $25/mo per additional feed — confirm your market's MLS is supported (and extra-feed fees) on the demo | Yes — rule-based routing by source, tag, buyer/seller type, location, and price range; distribution via auto-assign rotation, claim with timeout, instant call, first-to-claim, or lead pond | 12-month agreement (annual prepay or monthly billing) |
* Lofty and BoldTrail (formerly kvCORE) do not publish pricing; their "From" cells are quote-only. Full comparison table →
Popular matchups
Head-to-head pages with one winner each — decided by evidence, not commissions.
Follow Up Boss vs Lofty
FUB wins for teams buying portal leads; Lofty wins for agents who want one platform for site + CRM + ads. Full head-to-head verdict is live.
Lofty vs BoldTrail (formerly kvCORE)
Verdict pending backend access and price verification.
Follow Up Boss vs Real Geeks
Pricing verified for both sides — verdict pending backend access.
Latest signals
Published only when something actually changes — a price move, a vendor announcement, or one thing worth doing today. No daily filler.
2026-09-28 · Vendor move
Lofty named Inman's "Official AI Partner of Real Estate"
Bannered on lofty.com today. Expect a bigger AI-sales-agent push this quarter — if you're evaluating Lofty, ask the demo rep exactly which AI features are included vs. paid add-ons.
2026-09-28 · Vendor move
BoldTrail's four products, clarified
BoldTrail now organizes around Platform (Front Office), BackOffice, Recruit, and Marketplace. If a rep quotes you a bundle, ask which of the four your quote actually covers.
2026-09-28 · Tip
Run a 10-minute speed-to-lead audit tonight
Send a test lead into your CRM at 9pm and time how long until it's assigned. Over 5 minutes? Your routing rules — not your lead source — are the leak. Fix round-robin or first-to-claim before spending another dollar on leads.
Get the real cost sheet
First-year costs for a solo agent, a 5-agent team, and a 10-agent team — including setup fees, dialer, and the add-ons and billing details that change the real first-year math. Free by email. No popups, ever.
One email with the sheet. Occasional updates when prices change. Unsubscribe anytime.
How we test
Every verdict is built on a real account, not a demo call. Backend tests are in progress.
1. Real backend access
We log in, configure routing, and run automations in a live account.
2. True first-year cost
Setup fees, dialer, IDX, and required add-ons — priced for a solo agent, a 5-agent team, and a 10-agent team.
3. Routing & follow-up depth
How leads actually move, who gets them, and what happens at 11pm.
4. Migration & exit risk
Data export, contract and auto-renewal terms, domain ownership, and cancellation friction.
5. Fit for the persona
One winner per scenario. The runner-up stays a runner-up.
First verdict published
Our first head-to-head — Follow Up Boss vs Lofty — is live: real first-year cost math at 1, 5, and 10 seats, plus what it costs to leave each one. More matchups land as the evidence comes in.