Real Geeks — flat-fee IDX website + CRM, priced line by line

Real Geeks now sells one platform plus optional lead packages — not the old four plan tiers:

Month-one bottom line for a solo agent: $399 + $500 one-time setup + $10 for one IDX feed = $909 in month one, then ~$409/mo (the pricing page's own summary for Platform + one feed) — lead packages extra. Worked year-one totals for teams live on the cost breakdown.

Lead counts are market-tier dependent — Real Geeks assigns your market a pricing tier, and the tier sets how many leads each package delivers. Real Geeks publishes that volume varies by tier, but not the tier criteria themselves; they also reassess the estimated and guaranteed numbers periodically — treat the ranges above as estimates, not promises. The $399/mo Platform price is the published flat rate; the tier only changes what the lead packages deliver, and Real Geeks publishes no cap on the tier spread — get your market's numbers in writing on the quote.

Notes worth reading before you sign:

1. The Platform includes 2 CRM users and "60+ tools & features" with no hidden costs or usage fees — that's the vendor's own count on Real Geeks' official pricing page, which has a "See everything that's included" link spelling out the full list. Extra-user fees are based on your total user count (free and paid): $25/mo each up to 10 total users, $10/mo each when you have 11–40 total users, $5/mo each for 41–100, $1/mo each for 101+ — the pricing page's own wording. Because the price bracket is set by total headcount, not per user, ask on the demo call whether an 11th user re-prices every user to $10/mo or just prices the new users — that's a real swing on a growing team's bill.
2. IDX feeds cost $10 per board per month — the pricing page's own plan summary shows an estimated $409/mo for the Platform plus one IDX feed. Confirm your MLS board is covered — the fee is per board, so if you work across two boards (common in state-border markets like Portland/Vancouver (WA) or Kansas City), it's $20/mo.
3. Geek AI Text is included at no cost with any lead package — so if you're buying leads anyway, the $49/mo standalone price doesn't apply. Geek AI Email and Voice are listed as "Coming Soon" with no pricing.
4. The Lead Guarantee is tied to paid advertising leads over your contract term, not to the Platform subscription itself. If Real Geeks doesn't deliver the minimum guaranteed leads, you get a one-month credit (12-month term) or half-month credit (6-month term) toward future services — though the published terms don't say whether that credit offsets the $399/mo Platform fee or only future lead-package spend, so ask which line item it lands on — and you must sign a new 6- or 12-month commitment to get a new guarantee. Two fine-print details from the pricing page: the guarantee locks in the lead numbers in effect when you sign (market-tier changes mid-term don't apply to you), and once the commitment ends, the targeted lead count stays in place but is no longer guaranteed. One more, from the same page: bad leads (invalid phone and email) only get excluded from the guaranteed count if you file Real Geeks' Invalid Lead form within 30 days of receiving them — the exclusion is not automatic, so track lead quality from day one. Expect a ramp-up: the same page warns of lower lead volume in the weeks after a campaign launches, so the full monthly pace won't hit in week one. Get the guaranteed volume for your market in writing on the quote.
5. Commitment terms are 6 or 12 months. This is not a cancel-anytime product. One published answer on renewal: if you want the lead guarantee to continue past your term, you must sign a new 6- or 12-month commitment at whatever pricing and lead-guarantee terms are in effect at that time — the rate is not grandfathered, so a price increase lands on renewal. Get the term, whether the monthly rate is the same on both terms, and what happens to your IDX website and domain in writing before you sign. One piece of the domain answer is already in the pricing page's fine print: if Real Geeks purchased your domain for you, moving it to a non-Real Geeks website costs a $50 domain transfer fee — bring your own domain if you want a free exit.
6. Calling is built in. The Real Geeks Dialer lets you call leads from the CRM — included at no extra cost per the official Real Geeks blog, though the current pricing page doesn't list calling separately, so confirm on the demo call that free in-CRM calling still holds under today's Platform pricing. We haven't verified published voice-minute or text caps, so ask on the demo call if you call or text at volume. One setup step: you must complete 10DLC registration — the business-texting registration US carriers require before your texts go out (the official Help Center phrases it as registration "for calling and texting", but 10DLC only gates texts — your calls work without it).

1. My MLS board is covered, right — and how many $10/mo board feeds does my market need, given the pricing page bills the feed on top of the $399 Platform?
2. What's the monthly cost for my actual team size, including the tiered extra-user fees?
3. What exactly does the Lead Guarantee promise on my lead package — volume, refund, or credit — and what voids it (the fine print voids it for website-code changes, for changing your target markets/metro more than 30 days after your site is live, or for a custom metro area)?
4. What's the contract term — and is the monthly rate the same on the 6-month and 12-month terms? And what happens to my IDX website and its domain if I cancel — during or after the term?
5. How long from signing until my IDX site is actually live and capturing leads — and what do you need from me first (domain access, MLS details, listings and branding assets) before that clock starts? And if I'm migrating an existing site: is moving my current site content, domain, and SEO (redirects, existing rankings) part of the setup or a separate project?
6. Data portability, both directions: how do I get my existing contacts in on day one — what import formats do you take, and do you de-duplicate against what's already in the CRM? And if I cancel, how do I get the full database back out — export format, and any fees? And when an individual agent leaves the team, who owns their contacts — the agent or the brokerage — and can they be reassigned to another agent?
7. What's bundled vs. extra on ad spend — including whether a management fee is layered on top of it (Lofty's is 20% on buyer/seller lead-generation programs, 15% on branding ads — verified on lofty.com) — plus texting limits, any additional setup work, and whether a lead package covers the whole team or is priced per agent?
8. Geek AI Text is listed at $49/mo standalone but included at no cost with any lead package — which Geek AI features does my setup actually get, and what will Email/Voice cost when they launch?
9. If I already have an IDX website I'm keeping, can I buy the CRM without the Real Geeks website — and does the monthly price drop accordingly?
10. Speed-to-lead: how fast are agents notified of new leads — push notification, text, email? Routing rules only matter if the agent actually sees the lead in time.
11. Can I run automated drip campaigns (emails and texts sent automatically on a schedule) for my own sphere of influence — past clients, referrals, open-house contacts — or is the automation built around the leads that the IDX site and lead packages capture? Are drip sends email-only or text too, and are there send caps on the Platform? And who handles opt-in/opt-out consent when Geek AI or a drip texts contacts who never opted in — your past clients and referrals?
12. Do buyers on the IDX site get automatic listing alerts — saved searches that email them about new listings and price changes — and can they set the cadence? Does the CRM tell me which leads are opening those alerts and viewing listings, so I know who's actually shopping?

Get the answers in the order form, not just on the call.

Does Real Geeks require a contract?

Yes — commitment terms are 6 or 12 months; this is not a cancel-anytime product, so don't assume month-to-month. The renewal fine print is spelled out in §2 — your rate isn't grandfathered, and it covers what happens to the IDX website and its domain on exit. Get all of it in writing before you sign.

Is there a free trial?

No free trial is published. The pricing page lists a $500 one-time setup fee on top of the $399/mo Platform — ask on the demo call whether any of it is refundable if you bail early.

How many CRM users are included?

Two CRM users. One login caveat: the pricing page doesn't say whether admin-only or transaction-coordinator logins count against the two included users — count support staff before you size the plan, and ask on the demo call. Beyond that, extra-user fees are priced by total headcount — past 10 users the per-head cost drops, which can undercut per-user CRMs on larger teams. The full $25/$10/$5/$1 schedule, and the open question of whether an 11th user re-prices every user, are both spelled out in §2 above.

Do I need paid leads for Real Geeks to make sense?

No. The IDX website and CRM work without ad spend; the lead packages are an add-on — and since they're a flat monthly rate per package (not a percentage of ad spend like Lofty's 20% management fee), the question to ask is what's actually inside the package: how much of the $299–$599 goes to ad spend vs. management, what happens to unspent budget, and whether the leads are exclusive to you or shared with other agents in your market. The bundle's economics look best when the website is actually capturing leads, whether organic or paid.