Real estate CRM cost: first-year math, not sticker price
Last updated: October 10, 2026.
Each cost page totals year one at 1 / 5 / 10 logins — not just agents. ISAs, admins, and TCs usually need paid seats too.
What we include
Base plan + setup + dialer/texting + required add-ons + IDX feed fees where published.
Public vs quote
If the vendor lists dollars, we show math. If not, we say quote-only — never a guess.
Source
Vendor pages only. Dates on every breakdown. How we verify →
Published prices
Tap a card for the full year-1 table, contract, and exit notes.
Follow Up Boss
from $58/login/mo annual
Grow $69 monthly · Pro flat $499/mo for 10 · dialer $39/login on Grow.
Sierra Interactive
from $299.95/mo annual
12-month term either way · $500 setup on monthly billing (waived on annual).
Real Geeks
$399/mo + $500 setup
IDX $10/board · lead pkgs $299–$599 · 6- or 12-mo term.
Wise Agent
$49/mo or $499/yr
Up to 5 on one shared login · extra login $20/mo · no long contract.
GoHighLevel
from $97/mo
Unlimited users · SMS/email/A2P on top · no native IDX on pages we read.
Top Producer
Pro $179/user/mo
Teams 5 $399/mo ($4,788 y1) · 15-day cancel notice.
IXACT Contact
$55/mo or $561/yr
Team members $34/mo · no contract.
Brivity
from $299/mo Solo
Up to 2 users on Solo · team plans quote-only · month-to-month.
Market Leader
Teams $329/mo
Up to 10 users · Professional quote-only.
Agent Legend
from $199/mo
Grow $299 · Professional $499 · contact-based tiers.
Propertybase
from $89/user/mo
Force.com licence included · brokerage-scale Salesforce CRM.
Quote-only (ask for the number)
Platform dollars aren't on a public page. Each guide lists what is published (add-ons, extras) and what to ask on the demo.
Quote-only CINC
Plans = Request Pricing. Dialer 3 lines $75/mo · AI from $200/mo published.
Quote-only BoomTown
Extra users $35/user · ad mgmt 15% of spend · folding into BoldTrail.
Quote-only Ylopo
Priced by database size, not seats. Solo / Growing Team / Complete.
Quote-only MoxiWorks
RISE — brokerage purchase only. Not sold direct to solo agents.
Quote-only Lone Wolf Relationships
LionDesk successor · free trial · EZ Texting add-on unpriced on the product page.
How to read a cost page
Logins ≠ agents
Billable seats often include ISAs, admins, and transaction coordinators.
Year-1 first
Setup + first 12 months matter more than the monthly sticker alone.
Per-login vs flat
A $39/login dialer scales with seats; a flat dialer does not — we label both.
Exit risk
Contract length, cancel notice, domain ownership, data export — on each breakdown.
Want annual-billing / setup tricks? See Deals. Side-by-side: Compare table.