Budget CRM guide: published options under $100/mo
You want a real CRM bill you can see before a sales call. This guide only uses published vendor prices we verified — quote-only platforms (Lofty, BoldTrail, MoxiWorks, CINC plans, Lone Wolf Relationships) are called out as skip-for-budget, not ranked with invented numbers.
What “budget” means here
- A published monthly or annual price on the vendor’s own site
- Enough CRM basics for a solo or tiny shared-login team (contacts, follow-up, ideally transactions)
- No requirement to buy portal leads or a brokerage Salesforce stack
Pick 1: Wise Agent — cheapest published full CRM
$49/mo or $499/yr, up to 5 members on one shared login. No contract; 30 days’ notice by email. WiseText is $11/mo + $80 registration if you text.
True first-year (CRM only): $588 month-to-month or $499 annual.
Caveat: shared login = no per-person activity trail unless you buy Additional Logins at $20/mo each.
Wise Agent review → · Wise Agent pricing → · vs IXACT →
Pick 2: IXACT Contact — sphere CRM with real seats
$55/mo or $561/yr ($46.75/mo effective). Team members $34/mo. No contract; 14-day trial. IDX Broker Core optional at $50/mo + $69 setup.
Solo year-one: $660 monthly billing or $561 annual.
IXACT review → · IXACT pricing →
When Agent Legend fits a budget (and when it doesn’t)
Agent Legend Starter is $199/mo + $299 activation for 250 nurtured contacts — but it is an AI nurture layer, not a CRM replacement. Budget math is CRM + Agent Legend (Starter year-one about $2,687).
Agent Legend vs Wise Agent → · Agent Legend pricing →
What to skip on a strict budget
| Product | Why it fails a “see the price first” budget |
|---|---|
| Lofty / BoldTrail / MoxiWorks | Quote-only; MoxiWorks agents cannot buy direct |
| CINC plan prices | Request Pricing (dialer/AI add-ons are published, plans are not) |
| Lone Wolf Relationships | Free trial, no public plan price |
| Propertybase | From $89/user/mo — brokerage Salesforce, not a $50 solo CRM |
| Market Leader Professional | Consultative/quote-only (Teams at $329/mo is a team product) |
| Brivity | Solo floor $299/mo — above a tight under-$100 CRM-only budget |
Decision checklist
- Ask your broker what CRM is already included in desk fees.
- If you need one cheap CRM → Wise Agent or IXACT.
- If you already have a CRM and a database → consider Agent Legend as an add-on only.
- If you buy portal leads every month → budget is the wrong frame; see Follow Up Boss.
Related
Prices cited above were verified on vendor pages as of October 2026 (Wise Agent Oct 5; IXACT, Agent Legend, and related Oct 9). Methodology →