Sierra Interactive pricing: your true first-year cost
Short answer: Sierra Interactive costs $299.95/mo (Starter, 1 user) to $599.95/mo (Growth, 5 users) on annual prepay; monthly billing runs higher and adds a $500 setup. A solo Starter on annual prepay is $3,599.40 in year one. Every plan is a 12-month term. Full math below.
Plans at a glance
Annual-prepay rates shown — monthly billing runs higher and adds a $500 one-time setup.
Public pricing status: published, annual vs. monthly
Sierra Interactive publishes all three plans at Sierra's official pricing page with two billing columns: annual prepay (cheaper, no setup fee) vs. monthly billing (higher rate + $500 one-time setup). Every plan is a 12-month agreement — the choice is how you pay, not whether you commit.
Plans verified October 7, 2026.
Plan pricing detail
| Plan | Annual prepay (per month) | Monthly billing | Users included | Dialer |
|---|---|---|---|---|
| Starter | $299.95 | $359.95 | 1 | +$100/mo flat add-on |
| Essential | $399.95 | $474.95 | 3 | Included |
| Growth | $599.95 | $724.95 | 5 | Included (+ Group Text) |
Which plan: Starter — the solo-agent baseline only if you won't call or text from the CRM. Starter + the $100/mo dialer add-on = $399.95/mo on annual prepay — exactly Essential's price, which buys 3 users, the dialer built in, and 25 seller lead sites instead of one. If you text, take Essential. Essential — the pick for 1–3 users with the dialer built in (and the cheaper path for a 5-user team at $519.95/mo on annual prepay, if the lower caps fit). Growth — for teams that text at volume: 5,000 voice minutes + 15,000 SMS segments you never have to think about.
Setup: $0 on annual prepay; $500 one-time on monthly billing. MLS feeds: 1 included; $25/mo per additional feed.
One headcount caveat: a "user" here is a paid login — the pricing page shows no free admin-only or transaction-coordinator seat, so a team whose TC or admin needs CRM access is really buying one more user than its agent count. Size the plan for logins, not agents, and confirm the seat policy on the demo call.
Dialer usage caps — this is where the plans really diverge:
- Voice + SMS: 1,500 voice minutes (≈25 hours of talk time — roughly two solid prospecting blocks a week) + 1,500 SMS segments/mo on Starter (when you buy the dialer add-on) and Essential; 5,000 voice minutes (≈83 hours) + 15,000 SMS segments/mo on Growth. One segment = a 160-character chunk in plain text — emojis or special characters shrink it to about 70, and realtor texts are full of both, so one long text can burn two or three segments.
- MMS (photo/video texts): capped much tighter — 100 messages/mo on Starter (with the dialer add-on) and Essential vs 1,000 on Growth. Agents who text listing photos or flyers burn through this allotment first.
- Ringless-voicemail drops: 250/mo on Starter (with the dialer add-on) and Essential vs 500/mo on Growth — a voicemail-drop nurture flow burns the lower cap fast.
- Two open questions the pricing page doesn't answer: what happens past any of these caps — MMS overage fees, voice/SMS overage, or a forced tier jump? And are the caps pooled across the account or per user? On a 10-user Growth plan, is it 5,000 voice minutes for the whole team to share, or 5,000 per user? Get both answers in your order form before you sign.
- One more texting caveat the pricing page doesn't mention at all: US carriers require 10DLC business-texting registration before your texts go out — day-one texting isn't plug-and-play, and we haven't verified whether Sierra handles the registration or what the carrier fees are, so ask on the demo call.
Cost at a glance
How to read this: Monthly: recurring $/mo on monthly billing; Annual: effective $/mo on annual prepay; Setup: one-time ($0 on annual prepay, $500 on monthly billing); First-year total: full year-one cost on annual prepay. Monthly-billing year one = Monthly × 12 + Setup. Both cycles are itemized in each scenario below.
| Scenario | Monthly ($/mo) | Annual ($/mo) | Setup | First-year total |
|---|---|---|---|---|
| Solo agent (Starter) | $459.95 | $399.95 | $0–$500 | $4,799.40 |
| 5-user team (Growth)¹ | $724.95 | $599.95 | $0–$500 | $7,199.40 |
| 10-user team (Growth + 5) | $824.95 | $699.95 | $0–$500 | $8,399.40 |
| 30-user brokerage | $1,024.95 | $899.95 | $0–$500 | $10,799.40 |
The blue-highlighted row marks the solo-agent scenario.
Prices as of October 7, 2026 — the same live check as the plans above. Prices can change; confirm on the vendor's pricing page before you buy.
The solo row includes the $100/mo dialer add-on — without it, solo runs $3,599.40 on annual prepay (see the solo-agent breakdown below). Sierra lists add-ons in monthly terms only; annual-column figures assume those rates hold through the year.
¹ Essential is the cheaper path for five: $399.95/mo + 2 extra users × $60 = $519.95/mo on annual prepay ($6,239.40/yr, $960 less than Growth) if the lower dialer caps fit — see the 5-user section below.
Solo agent: first-year total — Starter
| Field | Annual prepay | Monthly billing |
|---|---|---|
| Starter base | $299.95 × 12 = $3,599.40 | $359.95 × 12 = $4,319.40 |
| Dialer add-on | $100 × 12 = $1,200 | $100 × 12 = $1,200 |
| Setup | $0 | $500 |
| First-year total (with dialer) | $4,799.40 | $6,019.40 |
| First-year total (no dialer) | $3,599.40 | $4,819.40 |
Effective: $501.62/mo on monthly billing (amortizes the $500 setup), $399.95/mo on annual prepay (dialer included) — $401.62/$299.95 without the dialer. Prices as of October 7, 2026.
Verdict: Best for a solo agent who wants website + CRM in one bill and can commit to a full year; watch out because the $100/mo dialer is the only path to texting (and to the mobile app) on Starter — skip it and day-one outreach runs on email.
Two decisions move this number by thousands: annual vs. monthly ($1,220 apart with the dialer), and whether you need the dialer at all. A solo agent who works email alone pays $3,599.40 on annual — a solo agent who calls or texts leads from the CRM pays $4,799.40. Sierra's own pricing FAQ describes the dialer as the tool for "calling and texting leads", and its pricing table puts SMS segments only under the dialer — so on Starter, the flat $100/mo add-on is the texting path too, not just the calling path. Know which one you are before you pick the plan. One more Starter trade-off on the no-dialer math: Sierra's pricing page lists the mobile app as "Included with Dialer upgrade" — skip the $100/mo add-on and there's no app. A phone-first agent should treat the dialer as mandatory, not optional. One add-on question the pricing page doesn't answer: if you add the $100/mo dialer and hate it after two months, can you drop it mid-term — or does it ride the full 12-month agreement? Ask before you add it.
5-user team: first-year total — Growth
| Field | Annual prepay | Monthly billing |
|---|---|---|
| Growth base (5 users, dialer incl.) | $599.95 × 12 = $7,199.40 | $724.95 × 12 = $8,699.40 |
| Setup | $0 | $500 |
| First-year total | $7,199.40 | $9,199.40 |
Effective: $153.32/user/mo on monthly billing (amortizes the $500 setup), $119.99/user/mo on annual prepay ($724.95/$599.95/mo run rates). Prices as of October 7, 2026.
Verdict: Best for a five-user team that wants dialer caps it never has to think about (5,000 voice minutes + 15,000 SMS segments); watch out for the cheaper path — five users on Essential at $519.95/mo on annual prepay saves $960/yr if your minutes fit the lower caps.
Growth is sized for a 5-person team: 5 users included, dialer built in, no add-on math. Group Text — sending one text to a lead list, the classic open-house-blast or price-drop play — is a Growth-only dialer perk: Starter and Essential can't do it from the dialer. The annual-vs-monthly gap is exactly $2,000 — the $500 setup plus twelve months of the higher rate. If cash flow allows annual prepay, it's the cheapest way to buy Sierra. Cheaper team option worth pricing on the demo: five users on Essential — $399.95/mo annual plus two extra users at $60/mo ($519.95/mo, $6,239.40 for the year), exactly $960 less than Growth. The trade-off is Essential's lower dialer caps (1,500 voice minutes + 1,500 SMS segments/mo vs. Growth's 5,000 + 15,000), fewer included seller lead sites and single-property sites, and the premium design upgrades (Pinnacle/Exec $100/mo, Luxury $150/mo) that still cost extra on Essential — a call-heavy team should model its actual minutes and site needs before taking the cheaper path.
10-user team: first-year total — Growth + 5 extra users
Growth covers 5 users, and Sierra publishes add-on pricing — so a 10-user team doesn't need a second subscription. Users 6–10 cost $20/user/mo on Growth:
| Field | Annual prepay | Monthly billing |
|---|---|---|
| Growth base (5 users, dialer incl.) | $599.95 × 12 = $7,199.40 | $724.95 × 12 = $8,699.40 |
| 5 extra users × $20/mo | $100 × 12 = $1,200 | $100 × 12 = $1,200 |
| Setup (one subscription) | $0 | $500 |
| First-year total | $8,399.40 | $10,399.40 |
Effective: $86.66/user/mo on monthly billing (amortizes the $500 setup), $70.00/user/mo on annual prepay ($824.95/$699.95/mo run rates for 10; $866.62/mo on monthly when setup is amortized). Prices as of October 7, 2026.
Verdict: Best for a growing team — one Growth plan plus published extra-user rates beats a second subscription by ~$6,000/yr; watch out for the open pooling question: if the dialer caps are account-pooled, all 10 users share one 5,000-minute bucket — confirm before signing.
That's roughly $6,000 less than buying two Growth subscriptions on annual prepay — the published user tiers make one Growth plan plus add-ons the cheaper path. No 10-user cliff: the pricing page publishes per-user rates past 10 users — Essential drops to $25/user/mo from the 11th user onward, and Growth drops to $10/user/mo for users 11–49, then $5/user/mo at 50+ — so per-user pricing gets cheaper as the team grows, and a brokerage scaling past 10 already knows the per-user math before signing the 12-month agreement — no order-form surprise. One caveat before you take that path: the add-on adds users, not a second subscription — so if Sierra's dialer caps are account-pooled rather than per-user (the open question above), all 10 users share a single 5,000-voice-minute cap. A call-heavy team should confirm the pooling rule before assuming the add-on path is the best deal per user and per minute. Starter extra users run $75/user/mo; Essential's 4th–10th users run $60/user/mo. Don't grow Starter past one user: a second user takes it to $374.95/mo on annual prepay, and adding the dialer takes it to $474.95 — at that point Essential's $399.95/mo annual rate (3 users, dialer included) costs less.
Sierra publishes add-ons and extra-user rates in monthly terms only — $100/mo for the Starter dialer, $20/user/mo for Growth extra users, $60/user/mo for Essential extra users — with no annual-prepay price. The annual-column figures above assume those monthly rates hold through the year.
30-user brokerage: monthly run rate — Growth + 25 extra users
A 30-person brokerage doesn't need six subscriptions — one Growth plan plus extra users covers it. Users 6–10 run $20/user/mo, users 11–30 drop to $10/user/mo:
| Field | Annual prepay | Monthly billing |
|---|---|---|
| Growth base (5 users, dialer incl.) | $599.95/mo | $724.95/mo |
| Users 6–10 × $20/mo | $100/mo | $100/mo |
| Users 11–30 × $10/mo | $200/mo | $200/mo |
| Monthly run rate | $899.95/mo | $1,024.95/mo |
Effective: $34.17/user/mo on monthly billing, $30.00/user/mo on annual prepay — run rates only ($1,024.95/$899.95/mo for 30), before the one-time $500 setup on monthly billing. Prices as of October 7, 2026.
Verdict: Best for a 30-person floor where laddered per-user pricing lands around $30/user/mo on annual prepay; watch out for that same pooling question at brokerage scale — thirty agents sharing one dialer cap is the number to pin down in the order form.
That's about $10,800/year on annual prepay for the whole 30-person floor — before setup ($0 annual / $500 monthly billing) and before the open dialer-cap question above (if the 5,000 voice minutes are account-pooled, thirty agents share one bucket). Per-user, the math keeps improving past 10 — about $30/user/mo at 30 users on annual prepay, versus $299.95/user/mo for a solo agent on Starter annual.
Contract and price-increase risk
12-month agreement on every plan, either billing cycle. "Monthly billing" means monthly payments, not month-to-month — there's no commitment-free option. Annual prepay locks your rate for the year; confirm in writing what the rate does at renewal — and whether the $500 setup fee applies again if you switch billing cycles mid-term. Also confirm whether the agreement auto-renews, and at what rate: an auto-renewed plan can roll over at the then-current list price with no new order form, which is exactly how teams get surprised by a price increase they never agreed to. And ask about mid-term downgrades: if your team shrinks from 5 users to 3, does the Growth rate follow you for the rest of the 12 months, or can you drop to Essential? And the exit question nobody asks until they need it: a 12-month agreement with no commitment-free option means asking what early termination costs — if the CRM isn't a fit at month 3, do you owe the remaining 9 months, pay a buyout fee, or walk away? Get that answer in the order form before you sign.
Cost of leaving
Your website, its content, and possibly its domain live on Sierra. Confirm before signing: domain ownership, what happens to the site on exit, and whether lead history and transaction data export cleanly. Exit terms are not published — get them in the order form. Early-termination cost: unknown (unpublished).
What's NOT in these numbers
Ad spend — plus Sierra's ad-management add-ons if you use them: Google PPC (pay-per-click) carries a 10% monthly management fee on top of a $500+/mo ad spend, and Facebook packs run $75/mo (Lite: $125 setup fee, $250/mo minimum ad spend) or $200/mo (Full: no setup fee, no ad-spend minimum — all per Sierra's official pricing page), the Lead Engage AI nurture add-on ($199/mo, Essential and Growth only — see the Sierra review), extra MLS feeds beyond the first ($25/mo each), seller lead sites and single-property sites ($25/mo per site on Starter; Essential includes 25 seller lead sites + 100 single-property sites, Growth includes 50 + 200), premium website design upgrades ($100/mo for Pinnacle/Exec, $150/mo for Luxury on Starter and Essential — all five designs included only on Growth), the $50/mo Agent Site Manager add-on if each agent needs their own subdomain (the official pricing table lists this add-on for Starter only and leaves the Essential and Growth columns blank — whether subdomains are bundled on the higher plans or still a $50/mo add-on is unconfirmed; ask on the demo call), and taxes. Third-party listicles citing $500/$700 Sierra tiers are outdated — the figures above are from Sierra's own pricing page.
Cost FAQs
Which scenario am I? Solo means Starter for one user — but only if you won't call or text from the CRM: on annual prepay, Starter + the $100/mo dialer costs $399.95/mo, exactly Essential's price, with 3 users and the dialer built in. Five users belong on Growth (5 included); ten users mean Growth plus five extra users at $20/user/mo; a 30-person floor means Growth plus 25 extra users at the laddered rates. Size by logins — the pricing page shows no free admin or transaction-coordinator seat.
What’s not in these totals? Ad spend (plus the Google PPC 10% management fee and Facebook packs if you use them), extra MLS feeds ($25/mo each), premium website designs ($100–$150/mo), the Lead Engage AI nurture add-on ($199/mo), and taxes.
What could change the total? Billing cycle ($500 setup on monthly billing only), the unpublished dialer overage and pooling rules, adding feeds, sites, or design upgrades, the renewal rate (not grandfathered — confirm in writing), and whether the $100/mo Starter dialer can be dropped mid-term.
Compare other products' costs
- Follow Up Boss pricing — Grow from $58/login/mo on annual billing ($69/login/mo on monthly billing); Pro flat $499/mo for 10 logins on monthly billing ($4,992/yr on annual prepay)
- Real Geeks pricing — platform $399/mo + $500 setup, IDX feed $10/mo per MLS board, 6- or 12-month term
- Wise Agent pricing — flat $49/mo up to 5 members ($499/yr), no contract
Lofty and BoldTrail don't publish plan prices — see the Lofty buyer's guide and the BoldTrail buyer's guide.
All figures from sierrainteractive.com/pricing/ (official pricing), verified October 7, 2026. We re-check this page regularly — the verification date above is the last check. How we verify → · Read the full Sierra review →
FAQ
How much does Sierra Interactive cost?
Starter $299.95/mo, Essential $399.95/mo, Growth $599.95/mo on annual prepay. On monthly billing: $359.95, $474.95 and $724.95/mo, plus a $500 one-time setup.
Is the dialer included?
Built in on Essential and Growth; a $100/mo add-on on Starter.
Can I cancel month-to-month?
No. 12-month term (either billing cycle).