Follow Up Boss pricing: your true first-year cost
Short answer: Follow Up Boss costs $69 per login per month on the Grow plan with monthly billing ($58/login/mo on annual), so a solo agent pays $828 in year one month-to-month or $696 on annual. The dialer is +$39/login/mo on Grow; Pro ($499/mo for 10 logins) includes it. Full math below.
Plans at a glance
Cheapest annual-billing rates shown — monthly billing runs higher (Grow $69/login/mo, Pro $499/mo, Platform $1,000/mo). Grow's $58/login/mo is base only — add the $33/login/mo Calling add-on if you call ($91/mo effective solo on annual billing). Every figure carries its unit; the full plan table is one tap away.
Public pricing status: fully published
Follow Up Boss publishes its complete pricing at followupboss.com/pricing — no demo call, no quote form. That alone separates it from Lofty and BoldTrail (kvCORE's successor) — neither publishes plan prices — see the Lofty review and BoldTrail review.
Prices "+ tax, where applicable" per FUB. Plans re-verified live October 4, 2026; data-export flow verified in FUB's help center September 30, 2026.
Plan pricing detail
| Plan | Monthly billing | Annual billing | Logins included | Extra logins |
|---|---|---|---|---|
| Grow | $69/login/mo | $58/login/mo | None — every login is billed | n/a — no included logins |
| Pro | $499/mo | $416/mo | 10 | $49/mo ($41/mo annual billing) each |
| Platform | $1,000/mo | $833/mo | 30 | $20/mo ($17/mo annual billing) each |
Which plan: Grow — per-login pricing for small teams; the dialer is a per-caller add-on, so only your callers carry the charge. Pro — the flat rate wins once the team hits about four dialer users. Platform — only beats Pro past 20 users; below that, price off the Pro column.
Every plan includes unlimited contacts, lead sources, and integrations (per FUB's own "every plan includes" list) — there is no contact-count tier to outgrow, which is where some CRMs quietly start upselling you.
Where Platform fits: the $1,000/mo flat rate only beats Pro once you're past 20 users (logins) — at 21 users, Pro monthly is $499 + 11 × $49 = $1,038/mo, so Platform starts saving money there (same crossover on annual billing: $416 + 11 × $41 = $867/mo vs Platform's $833/mo). Below that, price off the Pro column.
Calling add-on / dialer (Grow only): $39/login/mo monthly, $33/login/mo annual — this is FUB's built-in dialer (FUB's name for it is "Calling"). It's bought per user, not team-wide: the account owner assigns it in Admin → Billing → Manage Calling Add-On (per FUB's own help center), so only your callers carry the charge. Free trial caveat from the same help center: a paid account can run a 14-day free calling trial (up to 20 users, once every 6 months) — but the add-on starts billing automatically when the trial ends, so pull users out of the trial before it lapses if you don't want the charge. Unlimited calling and texting are included on Pro and Platform. Texting is included on all plans.
Grow texting-ceiling caveat — FUB's pricing page lists unlimited texting on Pro and Platform but publishes no per-login text volume limit for Grow, so a heavy texter can't confirm from public sources whether a monthly ceiling or per-text overage exists. Pin this down on the trial (question 4 of the seven questions to ask).
10DLC compliance caveat on "included" texting — 10DLC is the business-texting registration US carriers require before your texts go out: per FUB's own help center you must register your business (EIN — your federal business tax ID — website opt-in language, privacy policy) before your texts deliver reliably — carriers block unregistered numbers, and you may only text leads who gave prior express written consent — texting without that is a TCPA (federal telemarketing/texting law) lawsuit waiting to happen. Don't count your first texting day as plug-and-play.
First-year one-time fees
No setup fee is published — the $0 "Setup" rows in the tables below reflect that published fact, not a verified $0 onboarding (confirm any implementation cost during your trial); day one still isn't free: on annual billing, your first charge may be the full year upfront (see Contract below). One Grow caveat from FUB's feature table: the Grow plan does not include help importing contacts from your old CRM or connecting your lead sources — the hands-on help with both starts on Pro. On Grow, migration is DIY (budget the time, not money).
Cost at a glance
How to read this: Monthly: recurring $/mo on monthly billing (cancel anytime); Annual: effective $/mo on annual billing; Setup: one-time; First-year total: full year-one cost on annual billing. Monthly-billing year one = Monthly × 12 + Setup. Both cycles are itemized in each scenario below.
| Scenario | Monthly ($/mo) | Annual ($/mo) | Setup | First-year total |
|---|---|---|---|---|
| Solo agent (Grow + dialer) | $108 | $91 | $0 | $1,092 |
| 5-agent team (Pro) | $499 | $416 | $0 | $4,992 |
| 10-agent team (Pro) | $499 | $416 | $0 | $4,992 |
Prices as of October 4, 2026 — the same live check as the plans above. Prices can change; confirm on the vendor's pricing page before you buy.
Team rows price Pro — the path this page recommends when the team dials; Grow + dialer math is itemized in the sections below. The solo row includes the dialer ($39/$33 per login per month) — skip it and the base alone runs $828/$696 first year.
Solo agent: first-year total (Grow)
| Field | Monthly billing | Annual billing |
|---|---|---|
| Grow base | $69 × 12 = $828 | $58 × 12 = $696 |
| Calling add-on (dialer) | $39 × 12 = $468 | $33 × 12 = $396 |
| Setup | $0 | $0 |
| First-year total | $1,296 | $1,092 |
Effective: $108/mo on monthly billing, $91/mo on annual billing (dialer included) — $69/$58 without the dialer. Prices as of October 4, 2026.
Verdict: Best for a solo agent who wants per-login pricing with no contract on monthly billing and the dialer on tap; watch out for the dialer — it adds $468/yr on monthly billing ($396/yr on annual) — and know that on Grow, importing your old contacts and connecting your lead sources is DIY (hands-on help starts on Pro).
Skip the dialer if you don't call — texting is included, and the base alone is $828/$696. One caveat from FUB's own pricing page: many AI features rely on data produced by the Calling add-on, so skipping the dialer on Grow also trims the AI value you get.
5-agent team: first-year total — this is where Pro wins (if most of the team uses the dialer)
| Field | Grow + dialer monthly | Grow + dialer annual | Pro monthly | Pro annual |
|---|---|---|---|---|
| Subscription (5 agents) | 5 × $69 × 12 = $4,140 | 5 × $58 × 12 = $3,480 | $499 × 12 = $5,988 | $416 × 12 = $4,992 |
| Calling (dialer) | 5 × $39 × 12 = $2,340 | 5 × $33 × 12 = $1,980 | included | included |
| Setup | $0 | $0 | $0 | $0 |
| First-year total | $6,480 | $5,460 | $5,988 | $4,992 |
| +1 ISA/assistant login (no dialer)¹ | $7,308 | $6,156 | $5,988 | $4,992 |
| Only 2 of 5 call (dialer × 2)² | $4,140 + $936 = $5,076 | $3,480 + $792 = $4,272 | n/a (dialer included) | n/a (dialer included) |
Effective: $108/login/mo on monthly billing, $91/login/mo on annual billing (Grow + dialer) — Pro’s flat rate works out to $99.80/login/mo monthly, $83.20/login/mo annual. Prices as of October 4, 2026.
Verdict: Best for a five-agent calling team — Pro’s flat $499/mo ($416/mo on annual) undercuts Grow + dialer once everyone dials; watch out for the 10-login cap (ISAs, admins, and transaction coordinators count) and that the shared Team Inbox is Pro-and-up.
¹ The extra login alone: $828/yr ($69×12) or $696/yr ($58×12) on Grow; on Pro it's $0 while you're at or under 10 logins, then $588/yr ($49×12) or $492/yr ($41×12) past 10. Add $468/$396/yr more only if that person actually dials.
² $792 = 2 × $33 × 12 (two Calling add-ons on annual). Grow monthly with 2 dialers = $4,140 + $936 = $5,076 — still under Pro monthly's $5,988, so the "Pro always wins at 5 agents" read of the table above only holds when everyone dials.
For a 5-agent team with calling, Pro is cheaper than Grow + dialer on either billing cycle — and Pro covers up to 10 users, not 10 agents: FUB bills per login, so ISAs (inside sales agents), admins, and transaction coordinators need paid logins too — count support staff before you size the plan. This is the crossover point: stop adding agents to Grow once the math passes Pro's flat rate ($499/mo on monthly billing, $416/mo on annual billing). Teams that don't call land the other way around: 5 agents on Grow annual without the dialer is $3,480/yr, cheaper than Pro's $4,992 — so the crossover only bites when your team actually dials. And since the dialer is bought per user, a 5-agent team where only two people call pays for two dialers, not five — Grow annual then totals $3,480 + $792 = $4,272/yr, cheaper than Pro's $4,992. Price-math caveat, from FUB's own feature table: the shared Team Inbox — listed there as "Shared inboxes/ring groups" — is a Pro-and-up feature (Grow shows a dash), so on Grow there is no shared inbox to pool new leads in. Auto-assignment itself is not gated, though: round-robin and first-to-claim distribution show checkmarks on all three plans, so a Grow team can still route incoming leads to named agents. If a shared inbox is the reason your team is buying, Grow isn't in the comparison at all — your real entry price is Pro's $499/mo on monthly billing ($416/mo on annual billing).
10-agent team: first-year total
| Field | Grow + dialer monthly | Grow + dialer annual | Pro monthly | Pro annual |
|---|---|---|---|---|
| Subscription | 10 × $69 × 12 = $8,280 | 10 × $58 × 12 = $6,960 | $499 × 12 = $5,988 | $416 × 12 = $4,992 |
| Calling (dialer) | 10 × $39 × 12 = $4,680 | 10 × $33 × 12 = $3,960 | included | included |
| Setup | $0 | $0 | $0 | $0 |
| First-year total | $12,960 | $10,920 | $5,988 | $4,992 |
| +1 ISA/assistant login (no dialer)¹ | $13,788 | $11,616 | $6,576 | $5,484 |
Effective: $108/login/mo on monthly billing, $91/login/mo on annual billing (Grow + dialer) — Pro’s flat rate works out to $49.90/login/mo monthly, $41.60/login/mo annual. Prices as of October 4, 2026.
Verdict: Best at this size is simply Pro — ten agents on Grow with calling costs more than twice what Pro costs; watch out because the 10th agent fills Pro’s included seats, so one more login (ISA, admin, transaction coordinator) costs $49/mo extra ($41/mo on annual).
¹ The extra login alone: $828/yr ($69×12) or $696/yr ($58×12) on Grow; on Pro it's $0 while you're at or under 10 logins, then $588/yr ($49×12) or $492/yr ($41×12) past 10. Add $468/$396/yr more only if that person actually dials.
Ten agents on Grow with calling costs more than twice what Pro costs. Nobody should be on per-login Grow at this size — Pro isn't an upgrade here, it's a 50%+ discount. One user-count caveat: 10 agents use all 10 of Pro's included users, so an ISA, admin, or transaction coordinator costs $49/mo extra each on monthly billing ($41/mo on annual) — count support staff before you size the plan.
Contract and price-increase risk
No lock-in on monthly billing — but annual billing is still a 12-month term — the pricing page lists "cancel anytime" under "every plan includes", along with a 14-day free trial. On monthly billing, "cancel anytime" means you can walk away at any time — though the month you've already paid isn't refunded (same Terms of Service §7 rule; see Cost of leaving). On annual billing, FUB's ToS (§7, "Payments; Refunds") make it a 12-month, non-refundable term — canceling stops the next renewal but doesn't return the unused months. The pricing page doesn't say whether the trial needs a credit card upfront — confirm at signup before you time it. The flip side of no contract on monthly billing: FUB can change prices, and only annual billing locks your rate for 12 months. Heads-up from an agent's point of view: "annual billing" doesn't guarantee one upfront charge — confirm at checkout whether the full year is billed in a single payment (that's the cash-flow trade-off behind the two free months) before you treat every "annual" total on this page as a 12-month prepaid commitment. If you're budgeting, the annual Grow rate ($58/login/mo) is the number to plan around.
Cost of leaving
Monthly billing has no contract, so there's no early-termination fee. One fine-print caveat: FUB's Terms of Service (section 7, "Payments; Refunds") state that canceling before your current term ends does not entitle you to a refund of amounts already paid — so canceling stops the next renewal but doesn't refund the months you've already paid for — on monthly or annual billing. Data export is documented in FUB's own help center (verified September 30, 2026): it's self-serve from People > All People, downloads as a CSV instantly, and never removes contacts from FUB — but emails and call recordings can't be exported, so export with "All Columns" and sanity-check the file before you cancel. The exact cancellation-click flow is on our verification list — we'll document it from a real account and update this page.
What's NOT in these numbers
Ad spend (Zillow/Realtor.com lead costs dwarf the CRM bill), a website (FUB is CRM-only — its pricing page lists "IDX websites" under Integrations, not as a product, so an IDX site — your own site with searchable live MLS listings — is a separate bill on top of every number above), optional add-ons beyond the dialer, and taxes.
Cost FAQs
Which scenario am I? Solo means one login on Grow (a second login is a second user at $69/$58/mo). The 5-agent scenario is where Pro takes over — but only if most of your team dials (the crossover sits at about four of five); if only one or two call, price the dialer per user instead of assuming Pro wins. Ten agents belong on Pro, full stop. Count ISAs, admins, and transaction coordinators — FUB bills per login, not per agent.
What’s not in these totals? Ad spend (Zillow/Realtor.com lead costs dwarf the CRM bill), an IDX website (FUB is CRM-only), taxes, and anything past the included texting on Grow — FUB publishes no per-login texting ceiling, so heavy texters should confirm on the trial.
What could change the total? Billing cycle (annual ≈ two free months), adding or removing the Calling add-on per user, headcount crossing Pro’s 10 included logins ($49/$41 per extra login after that), price changes (monthly billing locks nothing), and the 14-day calling trial lapsing into paid billing if you don’t pull users out.
Compare other products' costs
- Real Geeks pricing — platform $399/mo + $500 setup, IDX feed $10/mo per MLS board, 6- or 12-month term
- Sierra Interactive pricing — from $299.95/mo on annual billing, 12-month agreement on every plan
- Wise Agent pricing — flat $49/mo up to 5 members ($499/yr), no contract
Lofty and BoldTrail don't publish plan prices — see the Lofty buyer's guide and the BoldTrail buyer's guide.
All figures from followupboss.com/pricing, re-verified live October 4, 2026; data-export flow verified in FUB's help center September 30, 2026. We re-check this page regularly; the verification dates above are the last checks. How we verify → · Read the full FUB review →
FAQ
How much does Follow Up Boss cost per month?
Grow is $69 per login per month on monthly billing, or $58 per login per month on annual billing. Pro is $499/mo for 10 logins, and Platform is $1,000/mo for 30 logins.
Is the Follow Up Boss dialer included?
Not on Grow: the dialer is +$39/login/mo ($33 on annual billing). It is included on Pro and Platform.
Does Follow Up Boss have a contract?
No contract on monthly · 12-month term on annual.