Real estate CRM comparison table

Fine print · No contract on monthly billing; annual billing locks a 12-month term (2 months free). The dialer is a $39/login/mo add-on on Grow ($33 on annual billing). Amounts paid are never refunded (ToS §7).

Biggest trade-off · No native IDX website — and per-login + dialer pricing scales steeply as the team grows.

Fine print · No published term, setup fee, or exit terms — every deal is negotiated, so confirm all of it on the demo before you sign.

Biggest trade-off · Quote-only — you can't price-shop from your desk; every deal is negotiated with a salesperson.

Fine print · The official pricing page publishes no contract length, setup fee or cancellation terms. Ask for the order form and the cancellation clause in writing before you sign.

Biggest trade-off · Plan price, ad budget and term are all quote-only — the only published numbers are the two add-ons.

Fine print · The billing FAQ is written for contract holders and bills setup fees within 2-3 business days of signing, but no term length or cancellation clause is published. The paid-advertising deposit is refunded only if you cancel all BoomTown services.

Biggest trade-off · Inside Real Estate says the standalone BoomTown platform is being phased out into BoldTrail — a new contract means a migration later.

Fine print · The pricing FAQ says terms and onboarding are covered on the demo. Ask for the minimum term, setup fee and the cancellation clause in writing.

Biggest trade-off · It is not a full replacement for a CRM by itself on the published plan lists — CRM integration is named only on the Complete plan; confirm how it connects to yours.

Fine print · Per the official General Terms: the initial term is whatever your order form says, then it renews month-to-month. You can only end it at the end of a term, by emailing [email protected] at least 15 days before. Fees are non-refundable, except a refund of prepaid subscription fees if you cancel within 3 business days of signing and before using the product (setup and activation fees excepted). Seat counts cannot be reduced mid-term.

Biggest trade-off · The initial term length is not published and seats cannot be reduced mid-term — read the order form before you sign.

Fine print · Per the official Subscriber Agreement and signup page: 14-day free trial, then payments renew automatically until cancelled; cancel any Application at any time with written notice (email works). Cancelling before the next payment date gets no refund of monthly, annual or one-time payments. Cancelling the CRM also cancels the website.

Biggest trade-off · IDX listings and texting are paid add-ons, and no dialer or lead routing is published — it is a keep-in-touch CRM, not a lead-gen platform.

Fine print · The official plans FAQ says Brivity does not require a contract and is billed month-to-month; an annual-payment discount is available through your sales rep. Notice period and refund terms are not published — ask before you sign.

Biggest trade-off · Only the solo starting price is public; team pricing and any setup fee are quote-only, and admins count as users.

Fine print · The Teams and Professional product pages publish no term length, cancellation clause or setup fee. Ask for the order form in writing before you sign.

Biggest trade-off · Only Teams publishes a dollar price; Professional (the solo-agent all-in-one) is consultative/quote-only, and lead-gen products are sold separately.

Fine print · Official pricing page: Starter is month-to-month with no commitment; Grow, Professional and Enterprise are 12-month commitments billed monthly. Cancellation and refund terms beyond the commitment column are not spelled out on the pricing page — ask before you sign.

Biggest trade-off · This is an AI nurture / database reactivation layer, not a full replacement CRM — you still need (or keep) a CRM for day-to-day contacts.

Fine print · The public RISE FAQ says agents cannot buy directly. No term length, setup fee or cancellation clause is published on the RISE page. Get every line itemized in the brokerage order form.

Biggest trade-off · If your brokerage does not buy MoxiWorks/RISE, you cannot subscribe as an individual agent on the public page.

Fine print · The public landing page publishes the $89/user/mo Force.com-included floor but no term length, cancellation clause or setup fee. Ask for the order form and whether anything beyond Force.com is billed by Salesforce separately.

Biggest trade-off · Salesforce-native power comes with Salesforce complexity — best for brokerages already comfortable with that stack, not a lightweight solo CRM.

Fine print · No published term, setup fee, or exit terms — confirm all of it on the demo. BackOffice is a separate product line, so confirm exactly what's in your quote.

Biggest trade-off · Quote-only — and BackOffice is sold separately, so confirm exactly what's included in your quote.

Fine print · The public Relationships page publishes a free trial and no term length, cancellation clause or plan price. Get pricing, EZ Texting fees and cancel terms in writing.

Biggest trade-off · Replaces LionDesk for Lone Wolf buyers, but public pricing is gone — you cannot budget from the website alone.

Fine print · Per the official pricing page and Terms of Service (June 2026): 14-day free trial, billing starts automatically at the end of the trial unless you cancel, and usage-based fees can apply during the trial. Subscriptions are billed in advance monthly or annually and renew until cancelled; cancel through your account, a support ticket or by phone at the number in the Terms. Fees are non-refundable, including for partly used periods; some add-ons carry non-cancellable minimum commitments. After cancellation HighLevel retains account data for 90 days, and phone numbers bought through the platform are released within 14 days. Plans marketed as unlimited are subject to a Fair Use Policy.

Biggest trade-off · It is a marketing-automation platform, not a realtor CRM: no native MLS/IDX, no transaction management on the official feature list, and you build the real-estate setup yourself (or install a snapshot template). Texting needs A2P 10DLC registration and usage fees on top of the plan.

Fine print · 6- or 12-month commitment — no month-to-month option. Exit terms are unpublished except a $50 domain-transfer fee; the $500 one-time setup is charged up front.

Biggest trade-off · The IDX website is the core of the bundle — a poor fit if you already have a site you like; no month-to-month option.

Fine print · No contract; 14-day trial auto-converts to paid. Cancel by email with 30 days' notice (official ToS). The WiseText SMS add-on carries its own $80 registration.

Biggest trade-off · No dialer in the base price — and texting is the separate WiseText add-on, which carries its own $80 registration.

Fine print · 12-month agreement on either billing cycle; the $500 setup applies on monthly billing only (waived on annual prepay). Early-exit terms are not published.

Biggest trade-off · 12-month agreement on any billing cycle — and the dialer is a $100/mo add-on on the entry Starter plan.