Follow Up Boss vs Lofty: Which CRM Fits Your Team?

Follow Up Boss vs Lofty compared on verified pricing, lead routing, IDX, and dialer costs. FUB starts at $69/user/mo with public pricing; Lofty is quote-only. Pick by how you get leads.

Contenders: Follow Up Boss vs Lofty · We may earn a commission from demo links below. It never changes the verdict. Disclosure.

The short answer

Pick Follow Up Boss if portal leads (Zillow, Realtor.com) are your pipeline and routing speed decides your ROI. Its pricing is public ($69/user/mo), its lead routing is built for high-volume teams, and there's no contract.

Pick Lofty if you want the website, IDX, ads, and AI follow-up from one vendor and would rather not stitch tools together. Just know: Lofty publishes no pricing — every plan is "Request Pricing," so you budget blind until the demo.

See Follow Up Boss plans →    Get Lofty pricing →

Affiliate disclosure: this page contains affiliate links. If you click a link and sign up, we may earn a commission at no extra cost to you. Commissions don't change our verdicts — here's how we test.

Quick verdict: the fields that actually change your decision

Scenario winner: Follow Up Boss for teams buying portal leads; Lofty for agents who want one platform for site + CRM + ads. Neither is "the best CRM" in general — they win different buying situations. (Full review of each: Follow Up Boss review · Lofty review.)

Who should pick which

Pick Follow Up Boss if: - Your team buys 50+ portal leads a month and needs round-robin or first-to-claim routing live on day one. - You want to see the exact per-seat price before talking to sales — $69/user/mo is on the public pricing page. - You already have (or will buy separately) a website/IDX solution and want the CRM to focus on speed-to-lead.

Pick Lofty if: - You want one vendor and one login for your IDX website, CRM, ad management, and automated follow-up. - Your leads come mostly from your own site and marketing, not from purchased portal leads. - You're comfortable getting pricing on a demo call instead of comparing numbers upfront.

Feature-by-feature: eight rows, one verdict each

What the product looks like

Evidence note: the images below are vendor-published product screenshots captured from official feature pages on 2026-09-28 — not photos from our own logged-in accounts. Annotations explain what each screen means for your buying decision. We're replacing these with real-backend captures; nothing here shows real customer data.

Follow Up Boss Team Inbox. What you're looking at: the shared inbox where a new portal lead appears, with the agent's next action one click away. So what: this is the speed-to-lead workflow — the minutes between a Zillow lead arriving and an agent calling it back is where portal-lead ROI is won or lost, and FUB's whole layout is built around shrinking those minutes.

Follow Up Boss lead routing rules. What you're looking at: the config screen where you set conditions (e.g., ZIP code includes 90210), assign agents or pools, and choose round-robin vs. first-to-claim. So what: this answers "who gets the lead at 11pm on a Saturday" — set it once, and night/weekend leads route without a human dispatcher.

Lofty "AI does the busy work" view. What you're looking at: a lead-score radar (web activity, time frame, interaction, contact validity) feeding a prioritized task list — e.g., which call to make first today. So what: Lofty's pitch is that the system ranks your day for you; verify on a demo that the scoring reflects your actual lead sources, not just Lofty-website behavior.

Lofty IDX website. What you're looking at: a live MLS-connected site with listing grid, map search, and switchable templates. So what: this is the asset Follow Up Boss doesn't give you — and the lock-in question. Before pointing your domain here, confirm in writing who owns the domain and what happens to it if you leave (see Migration below).

Pricing math: first-year cost at 1, 5, and 10 seats

All Follow Up Boss figures are from the official pricing page, verified 2026-09-28 (prices + tax where applicable). Lofty publishes no prices — its column can't be computed without a quote, which is itself a finding.

1 seat

5 seats

10 seats

Two things the tables make obvious: 1. At 10 seats, step up to Pro: $5,988/yr with unlimited calling included beats 10 × Grow + dialer ($12,960/yr) by more than half. 2. Lofty's third-party context (unverified, retired plan names): older reviews report ~$449/mo + ~$500 onboarding for the old "Core" tier — roughly $5,900 in year one. Treat that as a rumor with a number attached until Lofty quotes you.

Not included in any column: ad spend (both platforms), Lofty's AI Sales Agent add-on (~$60/mo, third-party reported), extra IDX sites, and taxes.

Migration / switching: what it costs to leave

Moving from Follow Up Boss to Lofty

• Contract: FUB has none — cancel anytime, verified on the official pricing page. Leaving is an admin task, not a negotiation.
• Data: export your contacts, lead history, and notes before canceling (confirm the exact export format in FUB's help center first).
• Rebuild cost: your action plans become Lofty Smart Plans — budget a day to rebuild automations and re-test triggers.
• What you gain: a native IDX website. What to confirm first: domain ownership terms in Lofty's terms of service — who owns the domain if you leave Lofty later (clause link pending).

Moving from Lofty to Follow Up Boss

• Contract: Lofty's cancellation terms aren't public — get them in writing on the demo call before you sign, not when you want out.
• Data and domain: if your website and domain live on Lofty, confirm what happens to both on exit, plus whether lead history exports cleanly (pending Lofty ToS review).
• Rebuild cost: Smart Plans become FUB action plans; routing rules need re-creating (round-robin, ZIP/price).
• What you lose: the native IDX site — budget for a website/IDX integration alongside FUB.

Bottom line: FUB is low-friction to try and low-friction to leave. Lofty's exit cost is currently unknowable from public information — that asymmetry belongs in your decision.

Pros and cons

Follow Up Boss - ✅ Public per-seat pricing, $0 setup fee, no contract — you can budget without a sales call. - ✅ Lead routing built for portal-lead volume: round-robin, first-to-claim, ZIP/price rules. - ✅ 200+ lead-source integrations, including the major portals. - ✅ 14-day free trial and cancel-anytime — cheap to test, cheap to leave. - ❌ No native IDX website — the site is a separate purchase and integration. - ❌ Calling costs extra on Grow ($39/user/mo); unlimited calling starts at Pro ($499/mo). - ❌ Website, ads, and CRM stay separate vendors — you're the integrator. - ❌ Per-seat pricing scales linearly — run the Pro math before adding seats 8–10.

Lofty - ✅ One vendor for IDX website, CRM, ads, and AI follow-up — one login, one support line. - ✅ Native MLS-connected IDX website included, with switchable templates. - ✅ AI-scored lead prioritization that ranks each day's follow-up for you. - ✅ Platform packaging means you're not paying per-seat phone add-ons à la carte. - ❌ Zero public pricing — every plan is "Request Pricing"; you budget blind until the demo. - ❌ Setup/onboarding fees reported (~$500+, third-party) with no published schedule. - ❌ Contract and cancellation terms unknown until you ask — get them in writing first. - ❌ Domain and data ownership on exit unverified — confirm before pointing your domain at Lofty.

Final recommendation

If your business runs on purchased portal leads, Follow Up Boss is the pick: transparent pricing, routing built for lead volume, and no contract. If you want your website, IDX, ads, and follow-up from a single platform and can tolerate quote-based pricing, Lofty is the pick — just get the quote, the contract terms, and the domain-ownership answer in writing before you commit.

See Follow Up Boss plans →    Get Lofty pricing →

Affiliate disclosure repeated: links above may earn us a commission at no cost to you. It doesn't change the verdict.

Comparing a third option? Lofty's other frequent rival is BoldTrail (formerly kvCORE) — see our BoldTrail review.

FAQ

How much does Follow Up Boss cost per month? $69 per user per month on monthly billing, or $58 per user per month billed annually. Pro is $499/month (10 users included) and Platform is $1,000/month (30 users included). Verified on the official pricing page, 2026-09-28.

How much does Lofty cost? Lofty doesn't publish pricing — all four plans (Lofty Agent, Team, Broker, Enterprise) show "Request Pricing" only. Third-party reviews report figures around $449/month and up for older tiers, but those plan names are retired and the numbers are unverified. Get a quote.

Does Follow Up Boss include a website or IDX? No native IDX website. It connects to website/IDX tools through integrations — if you need the site and the CRM from one vendor, that's Lofty's territory.

Does Lofty include a dialer? The Power Dialer is listed as an add-on with no public price — it's part of the quote. A separate AI Sales Agent add-on is reported at ~$60/month for 200 leads (third-party, unverified).

Which is better for a team buying Zillow leads? Follow Up Boss. Portal-lead routing speed and 200+ lead-source integrations are its core; Lofty is built around leads from your own site and ads.

Can I switch from Lofty to Follow Up Boss later? Yes, but do two things first: get Lofty's contract and cancellation terms in writing, and confirm who owns your domain and whether lead history exports cleanly. FUB itself has no contract, so the friction is all on the Lofty side.