Lofty (formerly Chime) Pricing & Review (2026): Quote-Only Buyer's Guide
Last verified: September 29, 2026 against lofty.com/price-packages (official plans page). Lofty publishes no prices — every plan shows "Request Pricing" only. How we verify →
One-line verdict: Lofty is the AI-follow-up bundle: website, IDX, ads, and an AI sales agent that works leads for you. But you can't price-shop it from your desk — everything runs through a demo and a custom quote. This page is a buyer's guide for that process, not a price list.
Some links on this page may earn us a commission. It never changes our verdicts. Disclosure →
1. What Lofty is
Lofty (formerly Chime) is an all-in-one platform: IDX website, CRM, paid ad programs, and AI follow-up — including an AI Sales Agent that engages leads by text. The pitch is that the system, not just you, works new leads and handles the follow-up.
Product images below are vendor-official public product images from lofty.com, not screenshots from a logged-in account.
2. What we know (official) vs. what we don't
Verified on lofty.com:
- Four official plans: Lofty Agent, Lofty Team, Lofty Broker, Lofty Enterprise.
- No public pricing on any plan — each has a "Request Pricing" button only.
- Lofty states pricing "varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs."
- Power Dialer is listed as an add-on with no public price.
Not verified — ask on the demo:
- Contract length and cancellation terms.
- Setup/onboarding fees.
- Which MLS markets are included in the IDX site.
- Current AI Sales Agent pricing (third parties have cited from $60/mo for 200 leads — treat as unverified until confirmed).
3. Pricing context (third-party, unverified)
Because Lofty publishes nothing, third-party reviews are the only public numbers — and they use retired plan names (Core/Premier/Enterprise) that Lofty no longer sells under. Treat these as rough order-of-magnitude context only, not quotes:
- Core-era reports: around $449/mo plus ~$500 onboarding.
- Premier-era reports: around $700/mo for up to 15 users plus ~$1,000 onboarding.
- Enterprise-era reports: around $1,500/mo for up to 100 users plus ~$2,000 onboarding.
Do not budget off these. Get your number from the demo.
4. How to get a real quote: the demo playbook
- Go in with your numbers: agent count, monthly lead volume, and whether you want ad spend managed or just the platform.
- Ask for the quote in writing, broken into: platform fee, per-seat cost, add-ons (dialer, AI agent), onboarding, and any lead-gen program minimums.
- Ask what happens at renewal — quote-based pricing can move when the term ends.
- Ask for the cancellation clause before you sign anything — we could not verify it publicly.
5. Before you sign: the six questions
- What's my all-in monthly cost at my seat count, itemized?
- Is there a contract term, and what does early cancellation cost?
- What are the onboarding/setup fees, and what do they cover?
- Which MLS markets are included in my IDX site, and what do extra markets cost?
- What's the current AI Sales Agent price and its lead/volume limits?
- If I cancel, what happens to my website, its domain, and my lead data?
6. Who it's for / who it's not for
Consider it if: you're a team that wants website + CRM + ads + AI follow-up from one vendor, and you're comfortable buying through a sales process.
Skip it if: you want transparent, published pricing you can compare today (see Real Geeks or Sierra), you're a solo agent on a budget (Wise Agent is $49/mo flat), or you refuse quote-only buying on principle.
FAQ
Why doesn't Lofty publish prices? Because pricing varies by package, seat count, upgrades, and lead-gen programs — that's Lofty's stated reason. Practically, it means every deal is negotiated.
Is Lofty the same as Chime? Yes — Lofty is the current brand name for what was previously sold as Chime. Ignore third-party reviews that treat them as different products, but also ignore their prices: the plan names changed.
Does Lofty include a dialer? A Power Dialer is listed as an add-on. No public price — confirm it on the demo.
Can I get Lofty month-to-month? Not verified publicly. Ask on the demo and get the term in writing.