Real estate CRM buying guides
Start with the guide that matches how your business runs today. Each guide uses only prices and terms verified on the vendor's own pages, and says "Not yet verified" where a vendor hasn't published something.
Pick by business type
- Solo agent CRM guide — what a one-person business actually needs, and the cheapest published setups that cover it.
- Budget CRM guide — published options under $100/mo (Wise Agent, IXACT) and when Agent Legend is only an add-on.
- New agent CRM guide — first CRM without overbuying; check brokerage-included tools first.
- Real estate team CRM guide — seats for ISAs, admins and transaction coordinators, lead routing, and lead ponds.
- Brokerage CRM guide — back office, commissions, recruiting, and the questions to ask on an enterprise quote.
Before you sign or switch
- Integrations checklist — Zillow, Realtor.com, Homes.com, dotloop, SkySlope, Google and Outlook, Zapier, and mobile apps, CRM by CRM.
- Switching or leaving a CRM — contract terms, notice periods, and a move-day checklist so no lead falls through.