Follow Up Boss vs BoldTrail (kvCORE's successor): Which Fits Your Team?
Pick Follow Up Boss if you already have leads and want a transparent CRM bill with deep routing. Pick BoldTrail (kvCORE's successor) if you want IDX, CRM, marketing, and brokerage ops under one negotiated quote.
Contenders: Follow Up Boss vs BoldTrail · Demo links below are disabled placeholders for now — no commission is being earned. They never change the verdict. Disclosure.
The short answer
Pick Follow Up Boss if portal and other lead sources already feed your pipeline and you want published per-login pricing — Grow from $69/login/mo monthly or $58/login/mo on annual billing — plus round-robin, first-to-claim, and ZIP/price routing. There is no native IDX website; you bring your own site and lead sources.
Pick BoldTrail (kvCORE's successor) if you are consolidating website, CRM, marketing, and brokerage tools under Inside Real Estate's stack. Public plan prices are not published — /pricing/ routes to a demo form — and BackOffice, Recruit, and Streams are separate product lines you must itemize on the quote. Older "kvCORE vs Follow Up Boss" searches map here: BoldTrail is the current product family, not a second CRM.
See Follow Up Boss plans → Book a BoldTrail demo →
Affiliate disclosure: the CTA buttons on this page are affiliate-link placeholders (currently disabled). Disclosure →.
Quick verdict
| Field | Follow Up Boss | BoldTrail (kvCORE successor) |
|---|---|---|
| Starting price | From $58/login/mo annual · $69/login/mo monthly | Quote-only — no public plan prices |
| Pricing model | Per-login plans (Grow / Pro / Platform) | Custom by account size, products, add-ons (official FAQ) |
| IDX website | Via integrations (no native IDX) | Included in the Platform story — confirm market coverage on demo |
| Lead routing | Round-robin, first-to-claim, ZIP/price rules | Included — detailed rules not fully published; confirm on demo |
| Dialer | $39/login/mo add-on on Grow; included on Pro/Platform | Not published — confirm on demo |
| Contract | No contract on monthly billing; 12-month term on annual | Not published — get term and exit in writing |
| Best for | Teams buying portal leads who want a CRM-first hub | Brokerages / teams standardizing on one IRE stack |
Scenario winner: FUB for transparent CRM + speed-to-lead; BoldTrail for brokerage all-in-one on a negotiated quote. (FUB review · BoldTrail review).
Who should pick which
Pick Follow Up Boss if:
- You already buy Zillow / Realtor.com / other portal leads (or run your own IDX elsewhere)
- You need a bill you can model before a sales call
- You want month-to-month on Grow without a forced annual term
Pick BoldTrail if:
- Your brokerage wants one vendor for CRM + IDX + marketing + (often) BackOffice / Recruit
- You are already on kvCORE and evaluating the successor path — ask migration, legacy pricing, and contract terms explicitly (switching guide)
- Quote-only procurement is acceptable
Skip BoldTrail as a solo "cheap CRM" shopper — there is no published solo floor; start with Wise Agent or Follow Up Boss Grow if you need a number today.
Side-by-side
| Field | Follow Up Boss | BoldTrail |
|---|---|---|
| Solo CRM math you can do today | Grow annual / monthly published (dialer optional) | Not disclosed |
| Team (10 logins) | Pro flat $499/mo monthly ($416/mo annual) | Quote-only |
| Setup | None published | Not published — ask implementation fee |
| AI / Streams | AI features included on FUB plans (per vendor) | Streams named as a price factor in BoldTrail's FAQ |
| Exit | Monthly cancel-friendly; annual is 12-month non-refundable (ToS §7) | Not published |
Cost / buyer's guides: Follow Up Boss pricing · BoldTrail review (quote-only).
Final recommendation
Already have leads → Follow Up Boss. Need the brokerage operating system and accept a custom quote → BoldTrail. If you searched "Follow Up Boss vs kvCORE," treat BoldTrail as the current side of that matchup and confirm kvCORE→BoldTrail migration in writing before you switch.
See Follow Up Boss plans → Book a BoldTrail demo →
What others say
What the trade press and independent reviewers say, paraphrased and linked with dates. We don’t republish star ratings or scores, and we have no scoring system of our own. Where an outside source’s prices differ from the vendor’s own pricing page, our numbers follow the vendor page. How we choose sources.
Follow Up Boss: Zillow’s Follow Up Boss privacy policy changes spark industry debate (opens in a new tab)
HousingWire · Brooklee Han · Oct 31, 2025Trade press
Covers a new FUB privacy policy (effective November 15, 2025) that adds a ‘mutual customer data’ category for contacts who also have their own Zillow account. Some coaches quoted in the piece told agents to keep their sphere in a different CRM. Zillow says it will not hand an agent’s contacts to other Premier or Flex agents and ties the change to its Zillow Pro suite.
“The only time shared data comes into play is when that contact independently has their own relationship with Zillow” — Zillow’s FAQ, as quoted by HousingWire
Accessed Oct 9, 2026.
BoldTrail (kvCORE's successor): Inside Real Estate rebrands kvCORE as BoldTrail (opens in a new tab)
Inman · Craig C. Rowe · Jun 20, 2024Trade press
Inside Real Estate dropped the kvCORE name for BoldTrail in June 2024. It said no products or features were being sunset, only renamed and unified, with an AI-assisted interface and a hands-on support team it calls TrailGuides. The piece ties the rebrand to years of acquisitions, BoomTown above all, and says the launch was delayed by a hack affecting the BoomTown product line.
Accessed Oct 9, 2026.
FAQ
Is BoldTrail the same as kvCORE?
BoldTrail is the successor / next generation of kvCORE (same product family, current brand). Older kvCORE reviews describe the lineage but not today's packaging or quote.
Can I compare BoldTrail's monthly price to FUB Grow?
Only after a written BoldTrail quote. Public pages do not publish plan dollars — the official FAQ says there is no single list price.
Does Follow Up Boss replace an IDX website?
No. FUB is CRM-first; IDX and lead-gen websites come from other vendors or your brokerage.
I'm leaving kvCORE — should I move to FUB or stay on BoldTrail?
If you want a lighter CRM hub and already have a site/leads, demo FUB. If your brokerage is standardizing on Inside Real Estate (site + CRM + back office), stay on the BoldTrail path — but get migration, pricing, and exit terms in writing. See switching CRMs.
See them in action
Demo links are affiliate placeholders until real URLs are provided.