Proptech AISource: Inman
Zillow: 1 in 4 Likely to List FUB tags hit market in 90 days
Original headline: “1 in 4 homes tagged Likely to List come to market in 90 days: Zillow” — Inman, Oct 28, 2026
Inman’s James Dwiggins and Keith Robinson report (Oct. 28, 2026) from a Real Estate Insiders Unfiltered episode recorded live at Zillow Unlock 2026 with Zillow SVP of Agent Software and Advertising Cynthia Taylor. Taylor explains Likely to List as bringing Zillow seller signals into an agent’s Follow Up Boss database and says 1 in 4 properties tagged Likely to List come to market within 90 days; she also says buyers and sellers using Zillow AI Mode are more than 3 times as likely to reach out to an agent, and that Smart Messages are driving 4x more replies. Her 2027 advice, per Inman: map where client texts/emails/CRM notes live and bring scattered data into one system so AI has context.
Our take (opinion & analysis, not reporting)
For US agents on Follow Up Boss / Zillow Pro: treat Likely to List as a prioritized re-engage queue, not a guaranteed listing — Inman’s reported 1-in-4 / 90-day figure is Taylor’s Unlock claim, so confirm how the tag refreshes in your FUB before you rewrite your listing pitch. Ask whether Smart Messages and AI Mode stats apply to your market/plan before you change scripts. If your sphere lives in SMS threads outside FUB, Taylor’s consolidation tip is the actionable part: get those contacts and notes into one CRM so seller signals can actually fire.
Online discussion: no notable public discussion found yet (checked Oct 29, 2026).