Proptech AISource: Inman
Delta Media Intelligent Websites: ask-to-search + mid-chat leads (no registration wall)
Original headline: “Tech Roundup: Where’s the AI payoff outside Silicon Valley?” — Inman, Oct 28, 2026
Inman’s Nick Pipitone reports (Oct. 28, 2026) that Canton, Ohio–based Delta Media Group — whose clients include more than 80 LeadingRE affiliates — unveiled Intelligent Websites on Wednesday, letting consumers search homes by asking questions instead of filter menus. Instead of gating listings behind a registration form, the AI asks for contact info during the conversation and routes those leads to agents; CEO/owner Michael Minard said the product is meant to engage visitors and turn conversations into agent opportunities. Intelligent Websites is the first product under Delta Connected Intelligence (AI across websites, CRM and other tools); Inman says Intelligent DeltaNET and an Action Center for agent priorities are next, with no launch dates given.
Our take (opinion & analysis, not reporting)
For US agents on DeltaNET/LeadingRE stacks: ask your broker whether Intelligent Websites is enabled and how mid-chat leads land in your CRM versus old form fills — Inman notes they may arrive earlier in the journey and need more nurture, but each lead should carry the chat transcript. If your site still uses a hard registration wall, compare bounce vs. conversational capture before ripping out forms. Do not invent Intelligent DeltaNET/Action Center ship dates; Inman says Delta did not announce timing.
Online discussion: no notable public discussion found yet (checked Oct 28, 2026).