ToolsSource: Real Estate News
StreetEasy adds Preview & Coming Soon: 14-day NYC pre-market without brokerage gatekeeping
Original headline: “StreetEasy adds status options so listings can ‘build momentum’” — Real Estate News, Oct 21, 2026
Real Estate News reports that on October 21 StreetEasy (Zillow Group’s New York City listings portal) made two pre-market statuses available for for-sale listings — Preview and Coming Soon — seven months after Preview launched on Zillow and Trulia; agents pick only one status per listing for a maximum 14-day window StreetEasy calls \"a short window to build momentum, not a permanent state.\" Listings in either status are publicly displayed from publish, and shoppers can view them and pre-schedule showings while agents track views, saves, shares and messages; Coming Soon listings accumulate days on market and show price changes, while Preview listings do not, then convert to active after two weeks with search-ranking reset. StreetEasy GM and Zillow VP Caroline Burton said the tools require no closed network, brokerage gatekeeping or brokerage agreement — distinguishing them from large-brokerage private-listing programs — so any NYC agent can build early demand in front of StreetEasy’s audience without closing the market.
Our take (opinion & analysis, not reporting)
For NYC listing agents on StreetEasy: decide Preview vs Coming Soon before you publish — Preview hides DOM and price-change history for the 14-day window; Coming Soon does not — and calendar the forced flip to active so pricing and photos are ready. Boutique and independent agents: this is one public pre-market path that does not require a big-brokerage private network; confirm it still complies with your MLS cooperation rules (OneKey and others are already fighting Compass over public-off-MLS marketing). Outside NYC: watch whether Zillow/Trulia Preview behavior matches what your local MLS allows before you copy the playbook.
Online discussion: no notable public discussion found yet (checked Oct 23, 2026).