ToolsSource: HousingWire
Side is first brokerage in HouseCanary's free Google mobile listings carousel
Original headline: “Side's new Google deal with HouseCanary could give its agents an edge in listing visibility” — HousingWire, Oct 20, 2026
HousingWire reports that on October 20 Side became the first brokerage announced to have signed on to HouseCanary's Google Listings Program, so active listings for more than 600 partners across 19 states in Side's broker network are eligible to appear in a carousel at the top of Google mobile search in live markets at no cost to the broker or agents. The feed runs through Side's participation in My State MLS (one of several MLSs with HouseCanary data agreements); other participating MLSs named include Arizona Regional MLS, Bright MLS, California Regional MLS, IRES MLS, Permian Basin Board of Realtors, REcolorado and San Diego MLS. Side partner agents also get complimentary access to HouseCanary's agentic AI platform (CMA, ads management, property intelligence); HousingWire notes HouseCanary remains in Chapter 11 and is targeting emergence before year-end under a proposed plan still subject to court approval. The article was generated using HousingWire Automation and reviewed by an editor.
Our take (opinion & analysis, not reporting)
For Side network partners: ask your broker when My State MLS feeds are live in your market, confirm listings show agent name + click-to-contact, and try the free HouseCanary CMA/ads tools on a practice listing before you change your portal or Google Ads spend. If you are not on Side, ask your MLS or broker whether it is already in the Google Listings Program (ARMLS/Bright/CRMLS and others are named) and whether your brokerage is opted in or out — the carousel is MLS-sourced, not a Side-only portal hack. Treat HouseCanary's Chapter 11 status as a continuity question for your broker, not a reason to ignore free Google mobile placement while the program is expanding this fall.
Online discussion: no notable public discussion found yet (checked Oct 21, 2026).