Proptech AISource: Inman
Real's Leo Pro: 36+ AI agents priced by token, with CRM follow-up inside reZEN
Original headline: “Real Brokerage Bets On Pay-Per-Task AI With Leo Pro” — Inman, Oct 20, 2026
Inman reports that on October 20 at its RISE conference in Las Vegas, The Real Brokerage unveiled Leo Pro — a next-generation AI library of more than three dozen specialized agents that lives inside reZEN and coordinates tasks (listing videos, cold-lead chase, transactions) without agents picking models or writing prompts, checking in before "important actions." Pricing uses Leo Tokens (pay for completed work, not a seat): the monthly plan includes 20,000 tokens that expire unused, with more tokens purchasable, and an intro price of $9.99/month for agents who signed up that Tuesday; AiRM connects CRMs to Leo Pro for automated follow-up and flags contacts who may be ready to move using CRM plus property/ownership data. The launch also includes no-code AI Builder, Leo Pro Voice, HeyLeo consumer expansions (Leo Line text number, persistent accounts, agent-curated listing send), and Referral Central for in-reZEN agent-to-agent referrals; Inman notes Leo Pro is currently available only to Real Brokerage agents, not the full Real REMAX Group umbrella, and Real supports more than 36,000 agents.
Our take (opinion & analysis, not reporting)
For Real agents: try Leo Pro on a low-stakes workflow first (cold-database re-engage or listing social clips), watch token burn against the 20k monthly allotment, and keep the "important actions" approval switch on before it texts clients or moves deals. If your CRM is not Real-native, ask how AiRM maps fields and whether notes leave your brokerage. Non-Real agents: this is another brokerage platform (alongside Compass Home Platform and eXp MCP First) competing on AI + CRM — when you renew FUB/Lofty/BoldTrail, ask for task-based AI pricing and clear human-approval gates, not another seat you never open.
Online discussion: no notable public discussion found yet (checked Oct 21, 2026).