ToolsSource: HousingWire
Gitcha says five MLSs now run its Buyer Listing Service after MLS pivot
Original headline: “The MLS was built around sellers. Gitcha wants to change that” — HousingWire, Oct 13, 2026
HousingWire reports that Gitcha founder and CEO Dan Cooper said five MLSs have signed on for the company's Buyer Listing Service (BLS) since the firm pivoted to MLS partnerships in early 2025, with more expected after contract reviews. Cooper launched Gitcha in Bend, Oregon, in September 2023; an early broker-sales approach struggled when firms saw it as competing brokerage tech, then grew past 1,000 subscribers in Phoenix before national brokerages sought exclusivity as a private listing network — which Gitcha refused. Cooper frames BLS as the buy-side of the MLS and a counterbalance to private listing networks (citing Compass International Holdings) and post-NAR settlement cooperation concerns; Mainstreet Realtors (MRED/Chicagoland) wants agent intelligence on active buyer wants to loosen inventory, while Hive MLS wants collaboration and agent connection.
Our take (opinion & analysis, not reporting)
For agents whose MLS is already on BLS or reviewing it: ask when buyer profiles go live, what fields you can post, and what seller consent your board requires before you treat demand matches as off-market lead flow. If national brokerages pitch exclusive private listing tools, weigh that against an MLS-wide buyer channel that listing and buyer agents can both see. Tag any BLS matches in your CRM the same way you track portal or sphere leads so you can tell whether the product actually moves inventory in your market.
Online discussion: no notable public discussion found yet (checked Oct 14, 2026).