ToolsSource: NAR (industry association)
Coraly's San Diego MLS tool flags AI-edited listing photos at upload as disclosure tools spread
Original headline: “Big Tech Has a Fix for Keeping Altered Listing Photos More Honest” — NAR (industry association), Oct 12, 2026
NAR reports that Coraly, part of the inaugural 2026 REACH Middle East cohort, has partnered with the San Diego MLS on a Chrome extension that scans images as they are uploaded to the MLS, flags alterations and helps agents comply with California's new disclosure requirements for digitally altered listing images; its system can also compare edited and original versions, keep a compliance record and embed a QR code linking to the unedited photo. Coraly's analysis of about 40,000 primary listing photos on leading U.S. portals flagged about 11% as digitally altered, and more than 90% of those carried no visible disclosure. NAR also highlights Restb.ai's automated scans for AI-generated, watermarked or duplicate images, Pixlmob's QR-code disclosure tool built with PropMedia, and BoxBrownie's measurement checks for virtual staging, alongside California's AB 723 (effective Jan. 1, 2026) and a similar New York bill under consideration.
Our take (opinion & analysis, not reporting)
If you list through San Diego MLS, expect your uploads to be screened, so label each edit specifically right beside the photo ('Virtually staged, furniture digitally added' or 'Sky digitally replaced') rather than a vague 'AI was used', and keep the originals in your listing file. Elsewhere, ask your MLS and photo editor whether they offer similar checks or QR links to originals, and watch whether your state follows California and the pending New York bill. Coraly founder Fouad Bekkar's rule is a good default for any edit, improve the photograph, not the property.
Online discussion: no notable public discussion found yet (checked Oct 13, 2026).