Proptech AISource: Real Estate News
Ryan Serhant clones himself: HeyGen AI avatar will post daily for a year
Original headline: “SERHANT launches AI avatar; PLACE acquires mortgage tech firm” — Real Estate News, Oct 9, 2026
SERHANT founder Ryan Serhant partnered with HeyGen on @HeySerhant, a social channel where an AI avatar built on his likeness and voice will post original videos daily for the next 12 months. Serhant helps pick and approve topics, HeyGen generates the videos without him recording each one, and the avatar will cover real estate, leadership and market takes plus common agent questions.
Our take (opinion & analysis, not reporting)
AI video clones are moving from novelty to brokerage marketing — if you try one, keep approving every script yourself and check your state's advertising and disclosure rules first. The real lesson is the content cadence; a daily posting schedule needs a CRM or content calendar behind it, AI or not.
What people are saying online
On X, HeyGen's launch post drew hundreds of replies and quote-posts (reported 1M+ views). Most replies we saw were curious or positive ("smart move", "wild"), and a few asked practical questions, like how fast an idea becomes a posted video.
A skeptical thread: Serhant is the easy case because people already know his face and voice; for agents with no following, an avatar may just add more content to the pile.
Sources: HeyGen launch post (X) · Speed question (X) · Skeptical reply (X)