ToolsSource: Real Estate News
Ruuster 2.0 wants to keep your past buyers warm until they sell again
Original headline: “SERHANT launches AI avatar; PLACE acquires mortgage tech firm” — Real Estate News, Oct 9, 2026
Ruuster, a search-and-nurture platform built for top-producing teams, released Ruuster 2.0 on October 9, expanding from buyer leads to homeowners. Past clients get a "My Home" view with home value, mortgage information and comparable sales, plus seller tools for tracking their local market, while agents get a dashboard that flags leads that may need help and shows client activity in real time; it's live now for current Ruuster users.
Our take (opinion & analysis, not reporting)
The pitch is keeping past buyers engaged until they're ready to sell — worth comparing with the home-value nurture features already in your CRM before adding another tool. If your current CRM already sends home-value updates, test that first.
Online discussion: no notable public discussion found yet (checked Oct 12, 2026).