PolicySource: Real Estate News
California's SB 690 ends private CIPA tracking suits that hit brokerage websites
Original headline: “Lofty-backed law limits CIPA claims targeting brokerages” — Real Estate News, Oct 7, 2026
Real Estate News reports California Gov. Newsom signed SB 690 on September 30, amending the California Invasion of Privacy Act so only the state attorney general — not private plaintiffs — can bring "pen register" claims over website, app, or mobile tracking; the change takes effect January 1, 2027 and applies retroactively to pending claims from the prior two years. Lofty (formerly Chime) says the bill ends demand-letter campaigns against brokerages for standard analytics and lead-tracking tools, and it voluntarily dismissed its own related federal suit after the signing.
Our take (opinion & analysis, not reporting)
For agents in California: if you got a CIPA demand letter over your site pixels or CRM chat widgets, ask counsel how SB 690 affects pending claims — and keep consent/disclosure practices clean anyway. Your CRM chat widgets and site pixels still need clear disclosures; the law changes who can sue, not good practice.
Online discussion: no notable public discussion found yet (checked Oct 12, 2026).