MarketSource: Real Estate News
68% of brokerage web leads got no reply in 24 hours, per a Pied Piper study
Original headline: “Brokerages drop the ball on most consumer phone, web inquiries” — Real Estate News, Oct 6, 2026
Real Estate News reports Pied Piper's 2026 Lead Handling Effectiveness study sent 2,198 phone and website inquiries to offices of 21 large brands in June and July; only 33% of callers reached an agent, 68% of web inquiries got no response within 24 hours, and just 10% heard from an agent within an hour. Howard Hanna scored best overall.
Our take (opinion & analysis, not reporting)
Test your own site form and call routing this week, and make sure new web leads trigger an instant CRM alert and auto-text. Speed-to-lead is the single most practical reason to pay for a CRM with instant alerts and auto-text.
Online discussion: no notable public discussion found yet (checked Oct 12, 2026).