PolicySource: Inman
Over 90% of AI-edited listing photos on major portals carry no disclosure, a study finds
Original headline: “Most AI-edited listing photos go undisclosed: Tech Roundup” — Inman, Sep 30, 2026
Inman reports that Coraly.ai reviewed nearly 40,000 primary listing photos on Zillow, Redfin, Realtor.com and Homes.com from Q1 2026 and found about 11% were AI-edited, with sky replacement the most common change; more than 90% of those altered photos did not tell buyers or renters AI was used. The study covers the same quarter California's AI-altered listing photo disclosure law took effect, and New York regulators have also warned consumers about AI-generated listings.
Our take (opinion & analysis, not reporting)
If you use virtual staging or sky swaps, label the photo as digitally altered, and check your state's and MLS's current rules before you publish. Label edits in your listing photos and keep the originals in the listing file.
Online discussion: no notable public discussion found yet (checked Oct 12, 2026).